To be honest, I don't know a whole lot about these masters programs. They seem to be cropping up more and more - geared towards very recent grads who are looking to get better entry level jobs than they otherwise would coming straight out of undergrad (or at least get the kinds of entry level jobs comparable to those who studied undergrad business).
From what I know, it comes down to your numbers more than anything else - your GMAT and GPA. That's why I'd focus on the GMAT first and foremost before anything else, since that really should be in range before worrying about anything else.
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