There are a couple of challenges I see in your plan to target schools such as NYU and Kellogg. Both these schools are tops in marketing and yet you have no experience in marketing. Recognizing that many b-school students switch careers, you will need more than just an interest in entertainment marketing to break in. The entertainment biz is notoriously difficult to crack, and it would appear a bit naive to the adcoms to announce your post MBA goal as enteratinment biz without more of a plan. Perhaps if your photography business were more connected to your post MBA goal and you had logged some successes there, it might be viewed as a more believable transition? With 3.5 years WE in IT, your profile is going to appear fairly average since there are a lot of other applicants with similar backgrounds as yours. Think on how you stand out amongst them and nail down a concrete plan for your post MBA vision and you will be closer to the ballpark for these top schools.
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