me thinks D too for a slightly different reason than what BudhaBelly states above.
Assumption - Addl features would cost money to implement..If that be true, then the company would have to pour in some money first before the increase in profits can be seen. So there could be a period wherein the profits decline further before rising back up. But our CEO, like every other one out there, is impatient enough so he'll axe the Product line if he doesn't see an increase, right away. Hence C is incorrect
The only way to see immediate rise in profits is to tighten costs..If the CFO can answer that question, then his recommendation to the CEO becomes valid against facts.
excellence is the gradual result of always striving to do better