Question 5 CR: Kaplan Advanced pg 50: # 20 : GMAT Critical Reasoning (CR)
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# Question 5 CR: Kaplan Advanced pg 50: # 20

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25 Aug 2006, 18:58
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100% (02:25) correct 0% (00:00) wrong based on 3 sessions

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Anyone know the answer to this and can explain: I will post right answer after giving you guys a shot
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An antique and curiosity shop is weighing the advantages of renewing its regular advertisements in a monthly trade publication. The shop originally placed the ad in order to increase business, but found that majority of its sales are made to those who do not read the publication and have not seen the ad. The shop is considering canceling the advertisement in that publication in order to save money.

Answer to which of following would be LEAST relevant to shopâ€™s decision?
a. how does the cost of the ad compare to the profit from the purchases made by those who have responded to it
b. are the other trade publications that attract the shopâ€™s typical clients in which an ad would be likely to reach customers at same cost
c. is a significant proportion of the shopâ€™s competitors satisfied with the effect of their advertisements in trade publications
d. how many buyers who responded to the ad were professional antique dealers who generally make relative expensive purchases
e. in any significant change expected in the patter of the trade publication circulation
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Saumil Annegiri,

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26 Aug 2006, 02:13
C???
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26 Aug 2006, 04:28
yup . C is my first choice too ... it would hardly affect whether the other competitors fel satisfied with the publication ...
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26 Aug 2006, 08:32
you guys are good! C is right.

i went with E becuase in the business world don't you survey and research what works and what doesnt for your competitioin? So wouldn't C's answer be important.

I thought hey the the answer to E, whatever it might be, however you change circulation, if people think this publication sucks and don't read it ...then there's not much of an impact...?
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Saumil Annegiri,

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26 Aug 2006, 09:41
Yeah - C.

Was stuck b/w C and D for a bit, though...
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Uh uh. I know what you're thinking. "Is the answer A, B, C, D or E?" Well to tell you the truth in all this excitement I kinda lost track myself. But you've gotta ask yourself one question: "Do I feel lucky?" Well, do ya, punk?

26 Aug 2006, 09:41
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