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# Recently, several advertisers have withdrawn their

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Manager
Status: Got Bling! Joined Phd Finance at IIML
Joined: 03 Jul 2013
Posts: 99
Location: India
Concentration: Finance, Economics
Schools: iim-bangalore - Class of 1994
GMAT 1: 750 Q59 V43
GPA: 3.12
WE: Research (Investment Banking)
Followers: 1

Kudos [?]: 17 [0], given: 39

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08 Jul 2013, 22:39
imania wrote:
Recently, several advertisers have withdrawn their advertisements from Magazine X, claiming that it was due to the fact that the editorial board of the magazine had decided to change the image that the magazine portrays from one of family values to one concerned more with sex and violence. Surely this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions.

Which of the following, if true, would strengthen this conclusion?

does favor the conclusion

B.It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.
does favor the conclusion

does favor the conclusion But hey this one stands out with the most postive impact with a well hit negative blow - i am losing money but I will stick to a stand, means i have a moral stand, click ( trying to remind one to be careful still)

proves our assessment was correct but that art of the argument was already complete
E.A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had falled since its transformation.
proves our assessment was correct but that art of the argument was already complete

This one back to so many right choices to weigh. C it is.
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Joined: 12 Jul 2015
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GMAT 1: 730 Q50 V39
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Kudos [?]: 0 [0], given: 36

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26 Sep 2015, 01:00
GMATPill wrote:
This is GMAT Pill CR Framework #4 Exclusive Negation

The argument is that "morality" was the only thing governing the advertiser's decision to withdraw their ads from the magazine.

So the framework says to put it like this:
Negation: "other factors" --> did not affect --> withdraw ads

(C) brings up a factor "financial reasons" and discounts financial reasons as a possible factor in affecting the decision to withdraw ads. If withdrawing ads was a financial BENEFIT, then they may have decided to withdraw ads based on financial reasons. But (C) clearly states that by withdrawing, there would be a financial DISBENEFIT. As a result, it cannot possibly be the case that "financial reasons" (an example of "other factors") affected the decision to withdraw ads.

(C) is an example of the negation and thus helps strengthen. GMATPill Framework #4 Exclusive Negation successfully conquers this question.

With (D) signing up for other publications that value family -- this does not necessarily mean they did it for moral reasons. They may have done it for financial reasons primarily. (D) works but (C) is stronger.

Hey, but it's not the advertising company that is losing money but its clients are. So there is no loss to them is there? Unless we are expected to assume that clients will pay lesser fees to advertising companies when the former loses revenue.
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29 Aug 2016, 12:00
I disagree with C, it says clients will loose revenue by withdrawing but does not say the advertising companies loose the money or loose profits. It could so happen that they loose few clients and due to withdrawal they get more other customers.

In Option D, advertising companies are stick to their moral values and hence opted to move to other option. This shows advertising companies have some sense of morality rather than profit mind.
Re: Recently, several advertisers have withdrawn their   [#permalink] 29 Aug 2016, 12:00

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