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Recently, several advertisers have withdrawn their [#permalink]
 08 Oct 2010, 08:49
Question Stats:
24% (02:58) correct
75% (01:25) wrong based on 3 sessions
Recently, several advertisers have withdrawn their advertisements from Magazine X, claiming that it was due to the fact that the editorial board of the magazine had decided to change the image that the magazine portrays from one of family values to one concerned more with sex and violence. Surely this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions.
Which of the following, if true, would strengthen this conclusion?
A.The advertisers regularly review the placement of their advertisements.
B.It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.
C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.
D.The advertisers all placed new advertisements with other publications that emphasised family values.
E.A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had falled since its transformation.
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Senior Manager
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imania wrote: Recently, several advertisers have withdrawn their advertisements from Magazine X, claiming that it was due to the fact that the editorial board of the magazine had decided to change the image that the magazine portrays from one of family values to one concerned more with sex and violence. Surely this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions.
Which of the following, if true, would strengthen this conclusion?
A.The advertisers regularly review the placement of their advertisements.
B.It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.
C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.
D.The advertisers all placed new advertisements with other publications that emphasised family values.
E.A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had falled since its transformation. Conclusion - "this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions" Option A and B are not relevant. Option C: -- The advertisers intention of withdrawing the advertisements is to ensure that the magazine gets the message from the advertisers on the target/focus group that the advertisers are after. Option D -- IMO this is the correct option since by placing advertisements in other publications that emphasized family values the advertisers have shown some moral sense. Option E -- If the advertisers looked at the result of the survey and then withdrew their advertisements then they would be doing it on the basis of their business sense and not moral sense. Hence this is ruled out. Final answer should be D.
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Manager
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I myself picked D, the source introduces another option of which I'm pretty suspicious.
I'd love the others to get engaged... If all agree upon it, source might be wrong...
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Senior Manager
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imania wrote: I myself picked D, the source introduces another option of which I'm pretty suspicious.
I'd love the others to get engaged... If all agree upon it, source might be wrong... What is the source of this question ??? Is the OE not provided?
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Manager
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ezhilkumarank wrote: imania wrote: I myself picked D, the source introduces another option of which I'm pretty suspicious.
I'd love the others to get engaged... If all agree upon it, source might be wrong... What is the source of this question ??? Is the OE not provided? A website, it said OA is C!!!!!!!
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imania wrote: ezhilkumarank wrote: imania wrote: I myself picked D, the source introduces another option of which I'm pretty suspicious.
I'd love the others to get engaged... If all agree upon it, source might be wrong... What is the source of this question ??? Is the OE not provided? A website, it said OA is C!!!!!!! The conclusion says that the advertisers still have sense of moral propriety left in them. Which choice strengths that believe ? Sure, they do. But how does that show that they have sense of .... left ? A.The advertisers regularly review the placement of their advertisements. OK, maybe rare. So ? B.It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication. So, even though they will loose money, they have still removed the ads from this magazine !!!!! Isn't the overall motive about making money. So if they are loosing money due to pulling out the ad, something must be really bothering them. Maybe there sense of moral .... kicked in ? C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn. A possible choice. They canceled the ad from the other magazine and placed it with someone who cares about family value. D.The advertisers all placed new advertisements with other publications that emphasized family values. Sure, standard has fallen, but does that help us decide if the advertisement company real has a sense of ..... E.A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had fallen since its transformation. Between C & D, D only says that they placed ads with other company that has family values, so that means these advertisers really care about family values. BUT, the fact they canceled ads even though they had to loose money shows that they have really got sense of ........
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I'm happy to see more support on D 
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imania wrote: I'm happy to see more support on D Sorry to disappoint but if you read my post, the final sentence, C is better than D, more powerful ! Posted from my mobile device 
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oops, I had not read carefully
thank you for the explanation.
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D for me. . . C seems to imply a monetary rather than moral reason for the change
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C for me. If they are withdrawing the ads and losing the money at that, it must be a moral reason.
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I am torn between C & D but can't decide the right answer. Over-analyzing it might give an answer but don't think it is a true GMATy type question as GMAT questions will almost always have exactly only one sentence that would strengthen the conclusion and I can easily see two choices doing the same over here.
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I pick D. What's the OA?
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razorback wrote: C for me. If they are withdrawing the ads and losing the money at that, it must be a moral reason. I agree with razorback , C should be the answer .. while C and D are probable choices , Find below the Comparison of the two - C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn. This ultimately means that the advertisers will lose revenue .. so their choice to withdraw indicates a moral responsibilityD.The advertisers all placed new advertisements with other publications that emphasised family values.- There can be other reasons for their placing new advertisements which emphais family values .. May be the existing trend of the target audience is one that prefers family values..I hope its clear As a reference there is a similar problem in OG12 i suppose which talks about TV channels and elections.
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misinterpreted the ans choice and fell for D
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