As someone who has been conducting Executive MBA program admissions events and information sessions for more than a decade, I will say that it is always a good idea to introduce yourself to the Admissions Staff hosting these events. Indeed, the purpose of these events is to make contact with potential applicants and start to foster a relationship.
When Admissions Committees review files they look for evidence that the applicant is truly keen on attending that school. Often, applicants apply to many schools and their applications take on a generic "cookie cutter" form. Experienced Admissions Committee members can tell right away if someone is simply copying and pasting the same sort of content or essay question answers across applications. Ideally, you want to demonstrate to the Admissions Committee members that you are sincerely interested in attending that school and that you have put in the effort to understand that school, what it can offer you, and how that fits with your careers goals. Meeting admissions staff, attending school information sessions, and talking with school representatives are all activities you can mention in your application that help demonstrate your sincerity and can distinguish your application from others.
Assistant Dean for Executive Education
The Johnson School
Daniel A. Szpiro, PhD
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