The key is always showing "Why an MBA" and this is especially true when you already have one. The first thing is to take a measure of the b-school landscape and see where they are more accepting of a prior MBA. Sloan comes immediately to mind as a school that will truly look to see if this is what you need, rather than make a blanket decision based on whether you already hold the degree. Rudimentary example: if someone earned an MBA abroad at age 23 and now is a 29-year old working in the investment space, desiring to move into a hedge fund where for pedigree reasons they want to see a top 10 MBA. You could make a case that you still need the degree.
In your case, can you showcase that an MBA from a top U.S. program will make a dramatic difference? There aren't many consumer goods shops that are pedigree oriented to the point where they will nod and go, "yeah, that makes sense." In most cases, if you already have an MBA, you should be able to make it work for you in that space. If you can't, that's probably not a great sign either.
So what you really need to do is cultivate a powerful and clean message as to why a second MBA. Is there a sliver of the industry that is excluding you unless you have a particular brand attached to your name? Is there a function that is currently out of reach unless you can re-enter a broader recruiting process? You have to really nail this.
If I can be so bold, here is what I would suggest: make your case that your goals are global in nature and subject to such dramatic shifts and changes that your prior education is now outdated. Global education is the one area where things have been so rapid in terms of development that you can make a pretty convincing case that you still need the experience.
Paul Lanzillotti | Founder| About | firstname.lastname@example.org | 877.866.9251
Schedule a Consultation | Twitter | Blog
Download "How To Apply" Guides | INSEAD | Columbia | Harvard | Wharton