Selecting the best approach to MBA applications.

Hello, gang.

This fall I will jump a little ahead of my schedule and apply to some programs. While I don't believe my overall profile will be at its strongest, I figured it won't hurt to get that initial experience ahead of time. It's worth noting that I intend on applying to only in-state programs this year: McCombs, Jones, and Jindal.

A little about myself:
27, Asian- American Male
51 months of WE
18 Months at a large Equities Trading firm (currently day trading independently and managing my own long-term portfolio)
33 Months at Apple (corporate) with almost 2 yrs of Management experience
EC: National President of Fraternity, Basketball Coach (seasonal), currently looking at the Chairman position of a Texas Exes Alumni group so that would add an extra year leadership.
UG GPA of 2.64 (downward slope).
GMAT: shooting for 700+ (currently hitting mid 600s, rescheduled so I can work on it for an additional 11-13 weeks)
Cuurent Career: contributing to Apple's brand in several of its international markets (Australia, New Zealand) by developing its service procedures, setting the standards for the way sales is done, and managing a 13 member team responsible for service and support.
Post-Grad Goals: equity research, investment management

Question: during a feedback session, I was told that my post-MBA goals and GPA were the two biggest holes in my profile. During my UG, I experienced a loss and didn't react in the most productive way. I worked HARD and have plenty of examples of why this issue isn't indicative of my academic ability or discipline. I recognize this will be a drawback although I'm posting this to help me craft the best possible application. The question is mainly in my post graduate goals. I honestly have a deep passion for the equity markets and will seek to transition my career that route. The problem is, and I'm fully aware, it seems that I will be better off lying here and speak more about my goals of leading within upper management instead. This seems to be a far more compelling story and would tie in my profile better. What do you guys think?

Is it important that I work on creating a compelling story out of what I really want (career transition) or is it better to go with the story that will make more sense (career advancement)?

Thanks for reading this mistakenly long post. Yikes.