Find all School-related info fast with the new School-Specific MBA Forum

 It is currently 26 Aug 2016, 20:52

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

# Events & Promotions

###### Events & Promotions in June
Open Detailed Calendar

# Simon observed that Internet users tend to recall best the

 new topic post reply Question banks Downloads My Bookmarks Reviews Important topics
Author Message
TAGS:

### Hide Tags

Senior Manager
Joined: 22 Feb 2004
Posts: 347
Followers: 1

Kudos [?]: 25 [0], given: 0

Simon observed that Internet users tend to recall best the [#permalink]

### Show Tags

02 Jul 2004, 23:26
00:00

Difficulty:

(N/A)

Question Stats:

100% (01:56) correct 0% (00:00) wrong based on 1 sessions

### HideShow timer Statistics

Simon observed that Internet users tend to recall best the first advertisement that they see when they get on the Internet and that they largely ignore other ads. Theodore responded by saying that Internet advertising is losing effectiveness because the ability of Internet users to recall the ads they see while using the Internet is decreasing. Which answer choice could synthesize these two assertions?

A) The average time an Internet user spends on line is increasing.

B) People are increasingly less likely to click through ads.

C) The average number of hours per day that people spend on the Internet is decreasing.

D) A few sites get nearly all Internet traffic.

E) Studies show that when listening to a speaker, people remember the first and last things they hear most clearly.
GMAT Club Legend
Joined: 15 Dec 2003
Posts: 4302
Followers: 36

Kudos [?]: 379 [0], given: 0

[#permalink]

### Show Tags

03 Jul 2004, 00:26
A for me
If surfers remember first ad they see best, then they tend to forget the ones coming after. Also, Theodore says that internet advertising is losing effectiveness. Why is that? What can we conclude(synthesize, fancy word it is) from that?
A says it: internet users are spending more time on the internet and the last ads they see they remember less. The longer they surf, the less they will retain from the numerous later ads which will come their way. Hence, as Theodore says, "internet advertising is losing effectiveness"
_________________

Best Regards,

Paul

Director
Joined: 01 Feb 2003
Posts: 851
Location: Hyderabad
Followers: 4

Kudos [?]: 82 [0], given: 0

[#permalink]

### Show Tags

03 Jul 2004, 00:54
I choose B

This is the conclusion that can be drawn from the given two statements.

The problem with A (as I see) is as follows:
If the average time that a user spends over Internet is increasing, then because of repeated pop-ups, the user is more likely to see the same add again and again. This would increase the likelyhood of users retaining the info. about ads.
B would be the conclusion/inference from the two statements. If a user is likely to ignore the ads, then he is not probably going to click through the ads

All other choices are way off the case in point
GMAT Club Legend
Joined: 15 Dec 2003
Posts: 4302
Followers: 36

Kudos [?]: 379 [0], given: 0

[#permalink]

### Show Tags

03 Jul 2004, 01:11
Vithal, I'm not sure about this assertion:
Quote:
because of repeated pop-ups, the user is more likely to see the same add again and again

How can you assert that internet users will see the same ad again and again? If they see 1000 different ones, then they will forget all the ones coming after the first one and hence, the effectiveness of ads is reduced if surfers spend more time on the internet
_________________

Best Regards,

Paul

Senior Manager
Joined: 25 May 2004
Posts: 282
Location: Ukraine
Followers: 1

Kudos [?]: 15 [0], given: 0

[#permalink]

### Show Tags

03 Jul 2004, 02:49
I believe there is a correlation between the time you spend online and the number of ads you can later recall. The more time you spend online the less likely you are to recall the 100-and-something ad you saw. B is wrong because you donâ€™t have to click through an ad to see it.
Manager
Joined: 02 Jun 2004
Posts: 184
Location: Kiev, Ukraine
Followers: 1

Kudos [?]: 4 [0], given: 0

Re: CR [#permalink]

### Show Tags

03 Jul 2004, 04:02
crackgmat750 wrote:
Simon observed that Internet users tend to recall best the first advertisement that they see when they get on the Internet and that they largely ignore other ads. Theodore responded by saying that Internet advertising is losing effectiveness because the ability of Internet users to recall the ads they see while using the Internet is decreasing. Which answer choice could synthesize these two assertions?

A) The average time an Internet user spends on line is increasing.

B) People are increasingly less likely to click through ads.

C) The average number of hours per day that people spend on the Internet is decreasing.

D) A few sites get nearly all Internet traffic.

E) Studies show that when listening to a speaker, people remember the first and last things they hear most clearly.

I believe it's A.

I. Surfers remember the 1st ad, ignore all the other ones.
II. Users recall ads less & less ->internet advertising loses effectiveness.

The more time users spend online, the less often they go online for the 1st time, which means they remember less ads, that they effectively remember only when they just go online.
_________________

Searching for an answer...

Re: CR   [#permalink] 03 Jul 2004, 04:02
Similar topics Replies Last post
Similar
Topics:
6 Net Neutrality stipulates that Internet service 3 14 Jul 2015, 00:09
3 Astronomer: Observations of the Shoemaker 4 25 Aug 2014, 13:22
6 Best users of a language 6 28 Mar 2011, 09:01
From the observation 9 10 Jun 2010, 14:08
The internet boom and subsequent bust of the turn of the 6 18 Nov 2007, 09:35
Display posts from previous: Sort by

# Simon observed that Internet users tend to recall best the

 new topic post reply Question banks Downloads My Bookmarks Reviews Important topics

 Powered by phpBB © phpBB Group and phpBB SEO Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.