You're overthinking it. They have just made a distinction between information and essays. Basically don't plop an essay in there from another school explaining your grandmother's cooking. I'm going with: short, sweet, factual.
Blogging about the MBA application process. Because I need to do something with all this bschool energy.
http://www.mybreakaway.com/ Recent post: September 20, "Transitions"
Yale School of Management MBA Candidate, 2015.