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Successfully launching a new product for supermarket sale

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Neeley Thread Master
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Re: Successfully launching a new product for supermarket sale [#permalink] New post 13 Jun 2013, 07:58
Hi Karishma,

The flowchart explanation is lucid & excellent. If you could quote some examples/links to better understand this necessary & sufficient condition concept, it would be helpful.

Thanks!
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Re: Successfully launching a new product for supermarket sale [#permalink] New post 13 Jun 2013, 16:11
Hi Karishma,
thanks for the explanation.
I really appreciate.the way you explained and the flow chart are really marvelous..


Br//SuryaV
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Re: Successfully launching a new product for supermarket sale [#permalink] New post 13 Jun 2013, 21:48
gmatbull wrote:
Successfully launching a new product for supermarket sale requires either that supermarkets give prominent shelf
space to the product or that plenty of consumers who have not tried it seek it out. Consumers will seek out a new
product only if it is extensively advertised, either on television or in the press. One way for a manufacturer to
obtain prominent shelf space for a new product is to promote it in trade journals.

If the statements given are true, which of the following must on the basis of them also be true?

A. Provided that a manufacturer promotes a new product in trade journals, the product will have a successful launch.
B. If consumers who have not tried a new product do not seek it out and if its manufacturer does not promote it in trade
journals, then it will not have a successful launch.
C. Any new product that is advertised extensively on television will be sought out by many consumers who have not tried it.
D. If a new product is not given prominent shelf space by supermarkets and if television advertising is too expensive, a
successful launch of the product will not occur without press advertising.
E. If a new product is successfully launched for supermarket sale without extensive advertising, then the manufacturer
must have promoted it in trade journals.

OA only after discussions.



Quant question (set theory) disguised as a CR.

Good Question.
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Re: Successfully launching a new product for supermarket sale [#permalink] New post 14 Jun 2013, 03:17
Expert's post
Gian wrote:
Hi Karishma,

The flowchart explanation is lucid & excellent. If you could quote some examples/links to better understand this necessary & sufficient condition concept, it would be helpful.

Thanks!



Here are some posts on our blog on necessary/sufficient conditions:

http://www.veritasprep.com/blog/2012/11 ... tatements/
http://www.veritasprep.com/blog/2012/12 ... tatements/
http://www.veritasprep.com/blog/2012/12 ... onditions/
http://www.veritasprep.com/blog/2011/10 ... ufficient/
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Re: Successfully launching a new product for supermarket sale   [#permalink] 14 Jun 2013, 03:17
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