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Surveys show that every year only 10 percent of cigarette [#permalink]
11 Jul 2005, 06:48
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Surveys show that every year only 10 percent of cigarette smokers switch brands. Yet the manufacturers have been spending an amount equal to 10 percent of their gross receipts on cigarette promotion in magazines. It follows from these figures that inducing cigarette smokers to switch brands did not pay, and that cigarette companies would have been no worse off economically if they had dropped their advertising.
19. Of the following, the best criticism of the conclusion that inducing cigarette smokers to switch brands did not pay is that the conclusion is based on
(A) computing advertising costs as a percentage of gross receipts, not of overall costs
(B) past patterns of smoking and may not carry over to the future
(C) the assumption that each smoker is loyal to a single brand of cigarettes at any one time
(D) the assumption that each manufacturer produces only one brand of cigarettes
(E) figures for the cigarette industry as a whole and may not hold for a particular company
the conclusion is based on the figure for the whole cigarette industry not for a particular company. the conclusion is also assumed that the figure is symmetrically distributed to all companies in the industry. but if some companies are having 15% growth, then they are worthful in spending the advertising spending. so why should they stop advertising?