Surveys show that every year only 10 percent of cigarette

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Surveys show that every year only 10 percent of cigarette [#permalink]

24 Jul 2008, 10:04

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Surveys show that every year only 10 percent of cigarette smokers switch brands. Yet the manufacturers have been spending an amount equal to 10 percent of their gross receipts on cigarette promotion in magazines. It follows from these figures that inducing cigarette smokers to switch brands did not pay, and that cigarette companies would have been no worse off economically if they had dropped their advertising.

Which of the following, if true, most seriously weakens the conclusion that cigarette companies could have dropped advertising without suffering economically?
(A) Cigarette advertisements provide a major proportion of total advertising revenue for numerous magazines.
(B) Cigarette promotion serves to attract first-time smokers to replace those people who have stopped smoking.
(C) There exists no research conclusively demonstrating that increases in cigarette advertising are related to increases in smoking.
(D) Advertising is so firmly established as a major business activity of cigarette manufacturers that they would be unlikely to drop it.
(E) Brand loyalty is typically not very strong among those who smoke inexpensive cigarettes.
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Re: CR-cigarette [#permalink]

24 Jul 2008, 10:17

Is it b?

The only other strong contender is D. But, I think B is a better choice.

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Re: CR-cigarette [#permalink]

24 Jul 2008, 12:05

vksunder wrote:

Is it b?

The only other strong contender is D. But, I think B is a better choice.

what about E ?
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Re: CR-cigarette [#permalink]

24 Jul 2008, 12:21

Are you saying that advertising will prompt consumers of inexpensive cirgrates who are are not loyal to their brands to switch?
I dont see how this could weaken the concl.

What if the advertising is set to drive only the sales of high end cigarates?

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Re: CR-cigarette [#permalink]

24 Jul 2008, 12:37

IMO B .... if they dropped advertising, they would not be able to attract these 1st-time smokers, thereby resulting in lower economic gains ... this weakens the conclusion that cigarette companies would have been no worse off economically if they had dropped their advertising.

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Re: CR-cigarette [#permalink]

24 Jul 2008, 12:46

It is B

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Re: CR-cigarette [#permalink]

24 Jul 2008, 12:49

Guys - Are these LSAT CR's

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Re: CR-cigarette [#permalink]

24 Jul 2008, 18:21

vksunder wrote:

Guys - Are these LSAT CR's

NO GMAT CRs

OA is B

yes advertising were to attract first time smokers then stopping the AD campaigns will lead to losses .This opposes the conclution

(E) Brand loyalty is typically not very strong among those who smoke inexpensive cigarettes

I felt E good since if the brand loyalty is not typically strong among those who smoke inexpensive cigaretes the its easier to attract as customers.But now i think this is quite a way far from whats the basis of conclution above.here the coclution is based on ADs contributing to profits so B is the apt here which states th importance of ADs
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Re: CR-cigarette [#permalink] 24 Jul 2008, 18:21

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Surveys show that every year only 10 percent of cigarette

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