Find all School-related info fast with the new School-Specific MBA Forum

It is currently 20 Aug 2014, 06:53

Starting Soon:

Live Q&A Session with Cambridge Admissions Team   ||    Join Chat Room to Attend the Session


Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Events & Promotions

Events & Promotions in June
Open Detailed Calendar

The cosmetics industry has traditionally struggled to

  Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
TAGS:
1 KUDOS received
Senior Manager
Senior Manager
User avatar
Joined: 04 Sep 2008
Posts: 262
Location: Kolkata
Schools: La Martiniere for Boys
Followers: 1

Kudos [?]: 21 [1] , given: 9

GMAT Tests User
The cosmetics industry has traditionally struggled to  [#permalink] New post 20 Jul 2011, 05:00
1
This post received
KUDOS
The cosmetics industry has traditionally struggled to
obtain satisfactory intellectual property protection in a field
where counterfeits and knockoffs abound. Trademark law may
protect the advertising, name, and trade dress, but does not
(5) address the product itself. Patent law rarely covers makeup,
hair and body products, or fragrance. And traditionally,
copyright has been applicable only to text or artwork on the
packaging, not to the substance within the package.
Considering the vast resources that go into developing and
(10) marketing a product, the level of protection provided seems
deficient.
One product over which litigation has become increasingly
common is perfume. Some believe that a perfume is a work
of art, and should be protected under the same standards
(15) that apply to literature, music, and sculpture. However,
those who favor protection only for a perfume’s scent, as
opposed to the formula from which it is made, or who
advocate no intellectual property protection for perfumes at
all, think that perfumes should not be compared to visual or
(20) auditory works of art, and should instead be looked at as
chemical compounds. One commentator has pointed out
that copyright is traditionally applied to immaterial works,
like the words of a book, as opposed to the paper on which
the book is printed. This argument has some merit, but
(25) becomes more muddled when perfume is compared instead
to copyrightable works like sculpture, in which the physical
embodiment is virtually impossible to separate from the
artistic expression.
Companies producing and distributing perfume knockoffs
(30) typically market their products so as to stay just on the right
side of the law, while associating themselves as closely with
the famous original products as possible. They achieve this
through using product names and packaging that imitate
those of the original scent. By cutting through the
(35) technicalities that such companies use to maintain the
legality of their efforts, and addressing the fundamental
intentions and effects produced by their actions, courts can
provide greater protection for the intensive investment that
developing companies make to bring a successful product to
(40) the marketplace. This approach seems preferable to the
potential chaos of attempting to extend copyright protection
to works perceived by olfactory means.



A)Courts will continue to extend intellectual property protection to perfumes.

B)There is no legal way to protect perfumes outside of intellectual property law.

C)Knockoffs of famous perfumes always infringe on the originals.

D)Critics are correct in likening perfumes to words on a page, rather than to sculptures.

E)Consumers are interested in purchasing knockoff perfumes.
_________________

Thanks
rampuria

Kaplan GMAT Prep Discount CodesKnewton GMAT Discount CodesGMAT Pill GMAT Discount Codes
Manager
Manager
avatar
Joined: 26 May 2011
Posts: 162
Concentration: Entrepreneurship, Finance
GPA: 3.22
Followers: 2

Kudos [?]: 14 [0], given: 10

GMAT Tests User
Re: Cosmetics Industry [#permalink] New post 20 Jul 2011, 18:32
What's the question ?
Director
Director
User avatar
Joined: 21 Dec 2010
Posts: 658
Followers: 10

Kudos [?]: 79 [0], given: 51

GMAT Tests User
Re: Cosmetics Industry [#permalink] New post 22 Jul 2011, 22:11
how intelligent :)
_________________

What is of supreme importance in war is to attack the enemy's strategy.

Manager
Manager
avatar
Joined: 08 Aug 2011
Posts: 203
GPA: 3.5
Followers: 1

Kudos [?]: 10 [0], given: 51

GMAT Tests User
Re: The cosmetics industry has traditionally struggled to [#permalink] New post 08 Jan 2012, 22:33
Where is the question?
Intern
Intern
avatar
Joined: 26 Jul 2011
Posts: 6
Followers: 0

Kudos [?]: 5 [0], given: 7

Re: The cosmetics industry has traditionally struggled to [#permalink] New post 08 Jan 2012, 22:54
lol
Re: The cosmetics industry has traditionally struggled to   [#permalink] 08 Jan 2012, 22:54
    Similar topics Author Replies Last post
Similar
Topics:
============== Traditionally, pollination by wind has been nitya34 12 13 Mar 2009, 10:39
2 It has traditionally been thought that all biological GHIBI 1 25 Jan 2008, 06:12
It has traditionally been thought that all biological misterJJ2u 4 17 Jun 2007, 10:19
It has traditionally been thought that all biological yogeshsheth 10 30 Nov 2006, 13:11
Traditionally, the study of history has had fixed boundaries Antmavel 5 08 Nov 2005, 20:06
Display posts from previous: Sort by

The cosmetics industry has traditionally struggled to

  Question banks Downloads My Bookmarks Reviews Important topics  


GMAT Club MBA Forum Home| About| Privacy Policy| Terms and Conditions| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group and phpBB SEO

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.