I agree, I think it is a good way to try and establish themselves as an elite player in the space. In fairness, they do have the highest (I believe) full-time ranking for a program that offers a 100% online degree.
Want to Ace the GMAT with 1 button? Start Here:
GMAT Answers is an adaptive learning platform that will help you understand exactly what you need to do to get the score that you want.