shagalo wrote:
The Orange Corporation is conducting market research in preparation for the launch of its new device, the 3-D eSlate. Thus far, in Orange's market research, two groups have emerged as likely buyers of the eSlate: medical professionals and people making more than $250,000 a year. Since the number of medical professionals in the target market plus the number of people making more than $250,000 a year in the target market is over 20 million people, Orange projects that if one-fourth of people in these target markets buy the eSlate, Orange will sell over 5 million units of the eSlate.
Which of the following, if true, would most weaken the author's conclusion?
(A) In surveys, less than 5% of medical professionals in the target market said they would buy the eSlate.
(B) The eSlate has many more uses for education professionals than for medical professionals.
(C) Previous projections from the Orange Corporation have generally been too optimistic.
(D) Many medical professionals make more than $250,000 a year.
(E) People who make more than $250,000 a year buy more electronic devices than people who make less than $250,000 a year
HINT: An argument asking you to weaken a conclusion is generally asking you to identify the assumptions and then select an answer that says that one of those assumptions is not true.
In order to do this, you must diagram the argument, and be able to identify the conclusion you are trying to weaken.
The first sentence of the argument is just giving background information and doesn't seem to really be part of the argument. The premises in the argument seem to go as follows (use “MPs” for “medical professionals” and “250Ks” for “people making more than $250,000 a year”):
eSlate likely buyers: MPs and 250KsMPs + 250Ks = over 20 million
IF 1/4 of those buy the eSlate, THEN over 5 million will buy
Is there a problem with this logic?
Keep in mind that the argument
DOES NOT say that one-fourth of the target market
WILL buy the eSlate. It only says that IF they did buy it, more than 5 million sales will result.
Therefore, some of the WRONG answers are likely to try to prove that one-fourth of the target market will not buy the eSlate. You don't care! The argument will NOT be weakened by that assertion. The “if” in the argument is very important! (For instance, the argument, “IF America became a monarchy, it would be likely to allow female monarchs” is not weakened by the assertion that America is very unlikely to become a monarchy.)
Examine the premises of this argument as a little math problem. Two groups add up to over 20 million people. If one-fourth of the people in those groups buy a product, over 5 million products will be sold. What's wrong with that?