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To suit the needs of corporate clients, advertising agencies [#permalink]
27 Sep 2003, 10:09
0% (00:00) correct
100% (01:47) wrong based on 1 sessions
12. To suit the needs of corporate clients, advertising agencies have successfully modified a strategy originally developed for political campaigns. This strategy aims to provide clients with free publicity and air time by designing an advertising campaign that is controversial, thus drawing prime-time media coverage and evoking public comment by officials.
The Statements above, if true, most seriously undermine which one of the following assertions?
(A) The usefulness of an advertising campaign is based solely on the degree to which the campaignтАЩs advertisements persuade their audiences.
(B) Only a small percentage of eligible voters admit to being influenced by advertising campaigns in deciding how to vote.
(C) Campaign managers have transformed political campaigns by making increasing use of strategies borrowed from corporate advertising campaigns.
(D) Corporations are typically more concerned with maintaining public recognition of the corporate name than with enhancing goodwill toward the corporation.
(E) Advertising agencies that specialize in campaigns for corporate clients are not usually chosen for political campaigns.
I see only choice A), which is undermined here.
Choice A) claims that advertising campaign is useful only on condition that the targeted audience is persuaded.
What it actualy is doing here (newly designed advertising campaign) - just broadcasting some controvercial data or info (just for the purpose to catch the attention of the audience). Obviously, controvercial arguments can not be persuasive.
The essence of the passage: advertising agencies have modified a strategy developed for political campaigns.
This undermines C, which says that campaign managers transformed political campaigns by making increasing use of strategies borrowed from corporate advertising campaigns.
Stolyar, C talks about campaign managers . We are talking about Advertising Agencies, isnt it. The argument does not do anything to undermine C. both of them are equally possible.
Tricky, dont u think?
Even i picked C..but A is indeed the best answer.
This strategy aims to provide clients with free publicity and air time by designing an advertising campaign that is controversial, thus drawing prime-time media coverage and evoking public comment by officials.
This quote tells us that the advertisment's aim is to provide CLIENTS with free publicity. so it does not deal with the Audience at all. its target is publicity.
But A tells us that the use of an advertisement can ONLY be determined by the degree to which it can persuade its AUDIENCE.