nightblade354 wrote:
To suit the needs of corporate clients, advertising agencies have successfully modified a strategy originally developed for political campaigns. This strategy aims to provide clients with free publicity and air time by designing an advertising campaign that is controversial, thus drawing prime-time media coverage and evoking public comment by officials.
The Statements above, if true, most seriously undermine which one of the following assertions?
(A) The usefulness of an advertising campaign is based solely on the degree to which the campaigns advertisements persuade their audiences
(B) Only a small percentage of eligible voters admit to being influenced by advertising campaigns in deciding how to vote
(C) Campaign managers have transformed political campaigns by making increasing use of strategies borrowed from corporate advertising campaigns
(D) Corporations are typically more concerned with maintaining public recognition of the corporate name than with enhancing goodwill toward the corporation
(E) Advertising agencies that specialize in campaigns for corporate clients are not usually chosen for political campaigns.
Here we need to identify an answer option which is damaged by the truth of the question stem
prethinking:
1. find a difference between political campaign and corporate ads
2. find a flaw in the strategy used for political campaign
A: prethinking point 1. Since the audience ONLY bases its decision on persuasion, this strategy - of controversial advertisements- did not work at all. Hence this option is damaged by the question stem and is the answer. the public opinion and the principle behind the strategy are in contrast
B: This looks like a convincing second option. however, the "small percentage" in the option made me reject the choice. the option states that the strategy worked, but for a small percentage. But it still worked
C:Out of scope. we are not bothered if ever the political campaigns were transformed by strategies from corporate advertisements. Even if they were, the question stem does not weaken or harm this conclusion.
D: this is infact strengthened by the given statements. because corporations are not concerned with enhancing goodwill, strategy - of controversial advertisements- is likely to work
E: Out of scope. here we are concerned with agencies modifying the strategy used in political campaigns