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12 Apr 2012, 08:37
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Congrats on your acceptances. Obviously there are a lot of things to consider and I am not a person with intimate knowledge of the entertainment industry so my opinions don't hold too much weight. Since you said money isn't a huge concern I'll assume that isn't a factor in this decision.

First question is what type of media/entertainment are you interested in? Is there a specific segment which attracts you? Music, movies, network television, advertising, internet, print? That makes a significant difference. If your goal is to make it into a major film studio then the obvious choice is UCLA. Networking is important in most industries and it is paramount (no pun intended) in film and television. Entertainment is an industry that attracts many many people so relationships are key to gaining a legitimate position. You need to be where the epicenter of the industry is if you want to build a robust network, so LA is where you would need to be.

Now if you don't have your heart set on working for a big TV or film studio I think Kellogg would be the better choice. With Kellogg's top notch marketing reputation you should be able to land a good job at a major media conglomerate easily (think Clear Channel, Viacom, Disney). I believe Chicago is the 3rd largest media market in America and the largest (NY) isn't far away, so you shouldn't have any trouble breaking into the industry. Also, the Kellogg brand will go farther down the road if you leave the entertainment sector. However if you intend to stay in entertainment forever I believe it's an industry that doesn't put as much of a premium on prestigious education, rather it's more relationship based, so your MBA pedigree won't matter as much as in other industries.

In summary the questions you need to ask yourself are where do you want to live (if California the choice should be UCLA without question), what segment of the industry are you interested in, and are you sure want to do entertainment forever? If you want to make movies or TV go to LA. If you want to do just about anything else I'd go to Kellogg. My two cents.
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12 Apr 2012, 09:08
Tough one - I'd probably go with UCLA if you are really truly set on Media/Entertainment.

1. Obvious one - LA is the epicenter of those industries so it will be easier to network during the school year and maybe UCLA has better recruiting (although I don't know mcuh about media/ent recruiting)

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12 Apr 2012, 09:20
congrats on the acceptances

UCLA's employment report looks like about 10% go into media and entertainment vs. 1-2% for Kellogg. Seems like UCLA therefore would have a bigger / stronger alumni base in the industry. Not to mention geography is probably important as most companies are in the UCLA area.

These are just stats, but I'd talk to alumni in the industry and get their view
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13 Apr 2012, 11:28
I used to work for Disney Corporate Operations Planning on the media team. To me, UCLA is the clear choice, especially with the money you would be getting. There are lots of Anderson and Marshall grads working for Disney and other entertainment firms. Outside of UCLA and USC grads, I saw people that went to Tuck, Harvard, and Stanford, but I never met any Kellogg grads.
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Re: UCLA $$v. Kellogg [#permalink] ### Show Tags 14 Apr 2012, 15:18 I'd also go with UCLA because of the generous scholarship package. I will not think twice, I will go straight to LA, even though it may seem that Kellogg may be ranked higher. It also depends on the industry one may want to get into right after my MBA. Intern Joined: 05 Mar 2012 Posts: 9 Concentration: Finance Schools: Northwestern (Kellogg) - Class of 2013 Followers: 0 Kudos [?]: 3 [0], given: 0 Re: UCLA$$$v. Kellogg [#permalink] ### Show Tags 15 Apr 2012, 21:33 I agree with everyone else. If you are set on media - go UCLA. If you want some options, go Kellogg. _________________ -------------------------------------------------------------- Kellogg c/o 2013. Ask me anything Manager Joined: 01 Jun 2006 Posts: 183 Location: United States Schools: Haas '15 (M) GMAT 1: 750 Q50 V40 Followers: 3 Kudos [?]: 27 [0], given: 3 Re: UCLA $$v. Kellogg [#permalink] ### Show Tags 16 Apr 2012, 16:27 Agree with the previous posters... UCLA seems the way ago, especially since they are giving you$$$
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14 Mar 2015, 07:35
sigh.. i might be in the position soon....maybe
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Re: UCLA $$v. Kellogg [#permalink] ### Show Tags 15 Mar 2015, 03:09 Congrats - I would also go with Anderson. Given the ties to the industry, strength of recruiting, alumni base and then the scholarship (even though$$ isn't an issue, it certainly helps) it seems like the right choice. I think it would be helpful for you to do a little more digging into the types of roles/positions/functions Anderson grads are heading into to make sure that those are similar to what you think you are interested in.
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