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USC Marshall vs UVA Darden vs Duke Fuqua

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USC Marshall, UVA Darden, Duke Fuqua

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Joined: 17 Mar 2010
Posts: 64
Location: Boston, MA
Schools: Carnegie Mellon Tepper (R2), Duke (R2), Notre Dame (R2), Georgetown (R2), UVA Darden (R2), USC (R2), Kellogg (R2)
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USC Marshall vs UVA Darden vs Duke Fuqua [#permalink] New post 08 Apr 2011, 10:11
Interested in Marketing/Brand Management in the Luxury Goods/Retail sector (possibly Consumer Products if the former does not work out)

Would love to hear thoughts in comparing these schools:

1) Name recognition and brand value to companies in the U.S. and possibly in Asia (like I know Darden is an excellent and highly regarded MBA program, but how strong is their brand outside of the gmatclub/MBA students community--whereas I had heard of USC, growing up in L.A. and following college sports, also heard of Duke before but did not know anything about UVA until moving to D.C. after college)

2) Overall program/classroom experience and quality of Professors

3) Culture/Community/Environment--about myself: I was raised in L.A. and plan to be back there in the long run, but am open to being in other cities, specifically NYC as I know that a position in retail/luxury goods will likely place me in NYC or internationally (Hong Kong etc). BUT, for college, I did like being in a smaller city (Pittsburgh) and not having the distractions that living in NY or LA or even SF would have afforded me. And I DO prefer having a community where students do a lot together and live close by to school etc, which was a concern for me at USC.

4) Recruiting/Career Placement--I guess this kind of ties into recognition/brand value of the school. I know many people here have asked about this with regards to finance/tech/health and top consulting sectors--like getting into a McKinsey, Bain or BCG. But I'd like to know how these schools stack up with regards to Marketing/Brand Management and if someone knows too, with Retail/Luxury Goods and top CPG companies like Coke, Unilever, Kraft, PepsiCo, Nestle, Target, Starbucks etc?


Thanks!! And if I missed anything else here or you have strong feelings about one school over the other etc, would love to hear your thoughts! :)
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Re: USC Marshall vs UVA Darden vs Duke Fuqua [#permalink] New post 08 Apr 2011, 13:29
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Re: USC Marshall vs UVA Darden vs Duke Fuqua [#permalink] New post 08 Apr 2011, 10:37
I am a huge proponent of Darden, but one area in which they are not very strong is marketing. For marketing/brand management Duke is the no-brainer here. They are very highly regarded for brand management and are consistently ranked in the top-5 schools in the world for brand management/marketing (see US News, Financial Times rankings by industry)
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Schools: Carnegie Mellon Tepper (R2), Duke (R2), Notre Dame (R2), Georgetown (R2), UVA Darden (R2), USC (R2), Kellogg (R2)
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Re: USC Marshall vs UVA Darden vs Duke Fuqua [#permalink] New post 08 Apr 2011, 10:40
rpratt620 wrote:
I am a huge proponent of Darden, but one area in which they are not very strong is marketing. For marketing/brand management Duke is the no-brainer here. They are very highly regarded for brand management and are consistently ranked in the top-5 schools in the world for brand management/marketing (see US News, Financial Times rankings by industry)


Thanks for your reply!

Yes, I kind of had a feeling regarding Duke and marketing...but how about if my choices remain between USC and Darden?

And this may be a silly question, but Darden being super strong in general management (not so familiar with all these terms) but could "general management" put you into a Luxury Goods/Retail company?

And overall, how does the Duke vs Darden "brand" carry (I know they're close in U.S. News rankings but so is UNC and USC, but in my opinion, USC's brand carries more weight overall, unless you're an MBA recruiter or went to business school)
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Re: USC Marshall vs UVA Darden vs Duke Fuqua [#permalink] New post 08 Apr 2011, 11:03
calisnoopy wrote:
rpratt620 wrote:
I am a huge proponent of Darden, but one area in which they are not very strong is marketing. For marketing/brand management Duke is the no-brainer here. They are very highly regarded for brand management and are consistently ranked in the top-5 schools in the world for brand management/marketing (see US News, Financial Times rankings by industry)


Thanks for your reply!

Yes, I kind of had a feeling regarding Duke and marketing...but how about if my choices remain between USC and Darden?

And this may be a silly question, but Darden being super strong in general management (not so familiar with all these terms) but could "general management" put you into a Luxury Goods/Retail company?

And overall, how does the Duke vs Darden "brand" carry (I know they're close in U.S. News rankings but so is UNC and USC, but in my opinion, USC's brand carries more weight overall, unless you're an MBA recruiter or went to business school)



As far as the "brand" goes, it is kind of a subjective thing. I'll share an example that hopefully illustrates my point: When I was on my campus visit to Cornell I met a guy who was going into General Management. He told me that he was admitted to Darden and Cornell and ended up choosing Cornell. When I asked him why he told me that he liked Cornell because it was "Ivy League" which meant that whenever he was at a party, a family reunion, or any other gathering place and someone asked him where he was going to school, his answer would be more impressive because everyone knows that Cornell is an Ivy League school.

The reality is that while Cornell is a good GM school, Darden's brand is regarded more highly among employers and those who are "in the know", as reflected in rankings, salaries, #'s and %'s of recruits to top companies, etc.
Duke carries that same "brand" because of its basketball team
USC carries that same "brand" because of its football team/other sports teams

UVA is not ivy league, nor do they have highly regarded sports teams = No WOW factor among everyday folks. When you tell someone in the west (I live in Utah) that you are considering UVA, Duke, and USC they will immediately pick up on the latter two and they will be puzzled that you are even considering UVA.

This is an area where I have had to just swallow my pride :lol: At the end of the day what others think about my school makes no difference--the only people's opinions I care about are the recruiters. In my opinion when you match up USC and Darden there is simply no comparison. They are not even in the same Tier of quality in terms of what they can do for your career.

Darden has been a Top-10 & Top-15 school forever and that brand will not go away. I'm guessing that the marketing track you take will eventually lead you into GM. In that case, I would go with Darden 100% and don't look back!

That's a lot of ranting and rambling, hopefully it all makes sense!!
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Re: USC Marshall vs UVA Darden vs Duke Fuqua [#permalink] New post 08 Apr 2011, 11:35
1.Fuqua
2.Darden
3.Marshall
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Re: USC Marshall vs UVA Darden vs Duke Fuqua [#permalink] New post 08 Apr 2011, 13:35
@Calisnoopy - how do you access the "poll/voting" feature?
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Joined: 17 Mar 2010
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Location: Boston, MA
Schools: Carnegie Mellon Tepper (R2), Duke (R2), Notre Dame (R2), Georgetown (R2), UVA Darden (R2), USC (R2), Kellogg (R2)
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Re: USC Marshall vs UVA Darden vs Duke Fuqua [#permalink] New post 08 Apr 2011, 14:17
rpratt620 wrote:
@Calisnoopy - how do you access the "poll/voting" feature?


running out now and will respond to the other posts later

but you can just select the choice and click submit vote, the poll choices should be the top of this thread?

or were you asking how to set up a poll? it gave me the option while starting this thread...its like the 3rd box below the typing up your new post section if that makes any sense...
Current Student
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Joined: 10 Dec 2010
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Schools: Ross '13
WE 1: Business Development / Sales
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Re: USC Marshall vs UVA Darden vs Duke Fuqua [#permalink] New post 08 Apr 2011, 14:42
calisnoopy wrote:
rpratt620 wrote:
@Calisnoopy - how do you access the "poll/voting" feature?


running out now and will respond to the other posts later

but you can just select the choice and click submit vote, the poll choices should be the top of this thread?

or were you asking how to set up a poll? it gave me the option while starting this thread...its like the 3rd box below the typing up your new post section if that makes any sense...



Thanks!
Re: USC Marshall vs UVA Darden vs Duke Fuqua   [#permalink] 08 Apr 2011, 14:42
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