metallicafan wrote:
TheRunawayFound wrote:
neeshpal wrote:
C IMO too.
The
OG answer: C
“(C) An information booth that is well attended tends to attract visitors who would not otherwise have attended the booth.”The problem with this answer is that it is not related to “The marketing director’s first measure” which is: “to instruct each salesperson to call his or her five best customers and personally invite them to visit the booth”.
(C) Is related attract new costumers only!+1 C
Actually, it is related! If the current customers go to visit the booth, the other visitors will see that that booth is full of people, so they will interested in visit the booth too.
It seems that you don't know well the concepts behind CR, have you read the Powerscore CR Bible? It would be a great start!
This is an oldish thread but I need to clarify a few things. First, I picked D, following TheRunawayFound's logic. Here's a few more thoughts why:
The measure is to call the best customers. This doesn't guarantee that a) they will go, b) that they will be present at a time that more people would be around the booth i.e. what if they go 8am when nobody's around? However if they DO go and there ARE people around, it might help.
Also, what if this company sells something which screams "niche product" in that people wandering around won't be interested. We don't know that, and we can't make any assumptions about the usability of the product. For example, I believe that the general public doesn't gather around whenever they see people gathered, they just surpass them.
My take for D: Vitacorp is trying to make its best customers become completely dedicated to Vitacorp. Since they are already its best customers, maybe they have some new products which they want to pass to those customers who at the time purchase them from Vitacorp's competitors. Therefore the measure is "invite them, and cut them from the competitors" therefore
securing them.
Having said all that, I understand the reasons for C, I'm just not sold.