i know a lot of the decision to do this is to cast a wider net for applicants, but i like b-schools having a separate test for their programs. b-school is already the most "ambiguous" professional masters program, now that line gets blurred more.
i'm not a fan of accepting the GRE - it is slightly easier, there's a bigger emphasis on verbal - but schools seem to want to trend younger, and that's definitely a way to pull in applicants from a younger demographic.
My story of an average chick who stumbled into the 700+ club
My 2009-2010 Application Decisions