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what is your opinion on Cornell Brand?

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what is your opinion on Cornell Brand? [#permalink] New post 09 Jul 2010, 05:55
I wonder why Cornell, even though it has a very good reputation as being an ivy, does not gather the same enthusiasm as the rest of ivy schools, atleast among our Gmat club members.

Since i am a non native, i am assuming Cornell, like Yale SOM, is rather new to the MBA brand, hence the low level of interest.

However i want to know atleast from American`s how rectruiters view Cornell i.e. on par with which schools?

The salary data of both Yale and Cornell is on par with rest of B Schools, i wonder how far should one look into rankings.

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Re: what is your opinion on Cornell Brand? [#permalink] New post 09 Jul 2010, 10:49
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A reputation of a B-school is usually built over a long-period of time based on various factors which not only include academics but also the quality of students in the program, alumni representation in typical MBA-hiring industries, the strength of the network etc.

Cornell and Yale SOM do not have the same history of producing top-tier MBAs compared to other ivies like HBS or Wharton. Their alumni network is much smaller and quality of students is relatively less strong. The association with a famous parent university doesn't do much to help the case of the MBA school (atleast from an employer's perspective).

As to your question on perceived reputaion, recruiters view Cornell (and Yale) on par with places like Haas, Daren, Fuqua, Anderson, Stern. Rankings between similar tier schools are different in different publications, and moreover, tend to change year over year. As such, I believe most recruiters don't care much about precise rankings.
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Re: what is your opinion on Cornell Brand? [#permalink] New post 09 Jul 2010, 11:45
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First, not all ivies are created equal. On the undergrad level the tiers go along the lines of 1. H/Y/P 2. Col/Penn/Dartmouth 3. Brown/Cornell. There are other top schools that compete with the ivies and are no worse than them - MIT/S are on the level of H/Y/P, Chicago/Duke are on the level of Col/Dartmouth and so on. So I wouldn't say that Cornell would be considered on the level of Harvard just because both are ivies - there are other non-ivy schools that have a better reputation than Cornell. As the previous poster mentioned, school reputation takes long to build and other top schools are not standing still, so the competition among the top 15 is fierce. I think Cornell is where it ought to be right now - it's a respectable top 15 school, which coincides with its undergrad ranking. As for Yale, the problem there is that its program is too young and has been focused on non-profit. Plus, Yale's class is very small - they keep it small in order to maintain higher selectivity and that's a way to keep their position in the rankings. However, this class size makes for a small alumni network, which pales in comparison to the ones of Booth, HBS, Wharton etc. People see that as a problem. There is a similar problem with Haas and Tuck, but these programs have managed to create a tight-knit feeling among their student bodies in order for loyalty to compensate for their smaller size. It takes a lot of work, marketing efforts and time. Other ivy MBAs are much older and better established - think HBS/W/Tuck. But the ivy status has little to do with MBA reputation - look at MIT and Chicago. Cornell and Yale are both very respectable programs and the general perception has put them where their reputation curently is - top 10-15, so the general public has already 'priced in' their ivy status in their ranking. I don't think that there is much space to move up or down among the top 15 as the competition is very stiff, so both schools will probably stay where they are. With each year the app numbers are up and the influx of top applicants will cause the distinctions between the ultra elite and elite group to be blurred. What will rather happen is that we'll see a gradual transition from M7 to M10 and then M15.
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Re: what is your opinion on Cornell Brand? [#permalink] New post 09 Jul 2010, 11:46
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For Yale, I saw some place that Yale didn't want to be the typical usual b-school. Thus, Yale played around with various structures to make its program distinct. But I would suspect in the long term, Yale will be ranked top 10 consistently. I don't think folks at Yale will like the discrepancy in ranking between SOM and other Yale schools.

For Cornell, even though I went there as undergrad, I'm not sure why it's ranked below #10. A lot of people in Johnson go for real estate, and the companies that come to recruit are quite a lot. But you won't find that many HF/PE/VC in that list though. I don't think you will have a problem getting a usual post MBA job in banks, but will have one if you are aiming for Lone Star or Blackstone.
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Re: what is your opinion on Cornell Brand? [#permalink] New post 11 Jul 2010, 09:23
Thanks Everybody, kudos.

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Re: what is your opinion on Cornell Brand?   [#permalink] 11 Jul 2010, 09:23
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