I'd like to know the exact marketing term that describes the following situation.
Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?
Thanks in advance.
To be snarky, I was going to fill in the blanks and say "trying to keep up with Canon."
I also don't think it's cannibalization because video camcorders are actually inferior to DSLR with video capability as you know, given that DSLRs are full frame, larger sensors (and especially now where they can be hacked to spit out RAW rather than compressed files). There's a lot of jargon in marketing at times. It's really about retiring older formats/technologies (i.e. mini-DV) for newer ones.
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