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What Marketing term is used in this scenario?

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What Marketing term is used in this scenario? [#permalink] New post 22 May 2013, 14:24
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

Thanks in advance.
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Re: What Marketing term is used in this scenario? [#permalink] New post 22 May 2013, 17:32
rabz12 wrote:
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

Thanks in advance.


cannibalization?

Are we doing your marketing 101 homework for you?
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Re: What Marketing term is used in this scenario? [#permalink] New post 22 May 2013, 18:02
highwyre237 wrote:
rabz12 wrote:
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

Thanks in advance.


cannibalization?

Are we doing your marketing 101 homework for you?



Haha was going to write the exact same thing!
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Re: What Marketing term is used in this scenario? [#permalink] New post 25 May 2013, 14:35
hamm0 wrote:
highwyre237 wrote:
rabz12 wrote:
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

Thanks in advance.


cannibalization?

Are we doing your marketing 101 homework for you?


Thanks for your swift reply, but I am not a marketing student, FYI I don't have a degree even remotely related to this area.! I'm a photographer. I've heard this term a long ago and I can't retrieve it, unfortunately.

P.S. It's not cannibalization.
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Re: What Marketing term is used in this scenario? [#permalink] New post 31 May 2013, 12:08
rabz12 wrote:
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

Thanks in advance.



To be snarky, I was going to fill in the blanks and say "trying to keep up with Canon."

I also don't think it's cannibalization because video camcorders are actually inferior to DSLR with video capability as you know, given that DSLRs are full frame, larger sensors (and especially now where they can be hacked to spit out RAW rather than compressed files). There's a lot of jargon in marketing at times. It's really about retiring older formats/technologies (i.e. mini-DV) for newer ones.
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Re: What Marketing term is used in this scenario?   [#permalink] 31 May 2013, 12:08
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