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The conclusion is about people who are deterred by the name "imitation butter"...so C is outside the scope of the argument.
I think E is right because it most directly attacks the reasoning behind using the term LITE. The argument for using LITE is that people would be deterred by the term IMITATION and choose a higher fat content Butter. Whereas E says people in fact choose the lower fat content butter implying that LITE is actually NOT really required in that people are not unnecessarily fooled into making a wrong choice because of the usage of IMITATION.
http://blog.davidbbaker.com/wp-content/uploads/2015/11/12249800_10153820891439090_8007573611012789132_n.jpg When you think about an MBA program, usually the last thing you think of is professional collegiate sport. (Yes American’s I’m going...