People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because______
Premises: People buy prestige when they buy a premium product. They want to be associated with something special.
Conclusion: Mass-marketing techniques and price-reduction strategies should not be used
You need to strengthen this conclusion. So you need to find a link between premises and conclusion first. The reason the author made such a conclusion is that using such techniques and strategy will take away that premium and special factor from the product and buyers of such product will not feel like buying a special and premium product resulting in a loss of sales.
(A) affluent purchasers currently represent a shrinking portion of the population of all purchasers.
if this is the case then this will weaken the conclusion as such techniques may actually improve the customer base.
(B) continued sales depend directly on the maintenance of an aura of exclusivity
This matches our prethinking. Should be the ans.
(C) purchasers of premium products are concerned with the quality as well as with the price of the products
If purchasers of premium products are concerned about price then price reduction may work. This weakens the conclusion somewhat.
(D) expansion of the market niche to include a broader spectrum of consumers will increase profits
But then why are we concluding that price reduction strategies won't work. This is inconsistent with the conclusion.
(E) manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product
Again inconsistent with the conclusion as this option also doesn't justify such a conclusion.
Consider KUDOS if my post helped
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