Which of the following best completes the passage below? : GMAT Critical Reasoning (CR)
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Which of the following best completes the passage below?

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Which of the following best completes the passage below? [#permalink]

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07 Jan 2010, 13:34
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Which of the following best completes the passage below?

People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because______

(A) affluent purchasers currently represent a shrinking portion of the population of all purchasers
(B) continued sales depend directly on the maintenance of an aura of exclusivity
(C) purchasers of premium products are concerned with the quality as well as with the price of the products
(D) expansion of the market niche to include a broader spectrum of consumers will increase profits
(E) manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product

I got this wrong please can some one help?
[Reveal] Spoiler: OA

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Re: People buy prestige when [#permalink]

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07 Jan 2010, 15:21
sagarsabnis wrote:
Which of the following best completes the passage below?

People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because______

(A) affluent purchasers currently represent a shrinking portion of the population of all purchasers
(B) continued sales depend directly on the maintenance of an aura of exclusivity
(C) purchasers of premium products are concerned with the quality as well as with the price of the products
(D) expansion of the market niche to include a broader spectrum of consumers will increase profits
(E) manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product

I got this wrong please can some one help?

Premise 1: People buy prestige when they buy a premium product. They want to be associated with something special.
Premise 2: Mass-marketing techniques and price-reduction strategies are bad

you need to connect how making something more available/affordable negatively affects premise 1. The only one that addresses this is B.

A) doesn't explain mass marketings affect
b) correct
c) doesnt explain how mass marketing can affect sales.
d) this says that mass marketing and price reduction is good --> increases profits.
e) we are not concerned with comparing premium with standard brands.
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08 Jan 2010, 13:13
I am still not clear in fact i am not able to understand option B please can you give it a one more try.
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10 Jan 2010, 16:10
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sagarsabnis wrote:
I am still not clear in fact i am not able to understand option B please can you give it a one more try.

Option B says that we can only maintain current sales levels if the product is perceived as an exclusive luxury brand. Because of this perception, it's more desirable as more people want to own a prestigious brand.

example: BMW is perceived as a luxury brand and hence it sells alot of cars to people that can afford them. If it were to cut its prices, the people that can afford a BMW would no longer desire a BMW, they will go buy a different luxury brand , say a Mercedez Benz.
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11 Jan 2010, 09:56
Its B because it pitches exclusivity and mass production (making it common and not unique)
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11 Jan 2010, 14:46
yes agreed....
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11 Jan 2010, 16:28
sagarsabnis wrote:
Which of the following best completes the passage below?

People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because______

(A) affluent purchasers currently represent a shrinking portion of the population of all purchasers
(B) continued sales depend directly on the maintenance of an aura of exclusivity
(C) purchasers of premium products are concerned with the quality as well as with the price of the products
(D) expansion of the market niche to include a broader spectrum of consumers will increase profits
(E) manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product

I got this wrong please can some one help?

B for sure.
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Re: People buy prestige when [#permalink]

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01 Jul 2012, 01:03
firasath wrote:
sagarsabnis wrote:
Which of the following best completes the passage below?

People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because______

(A) affluent purchasers currently represent a shrinking portion of the population of all purchasers
(B) continued sales depend directly on the maintenance of an aura of exclusivity
(C) purchasers of premium products are concerned with the quality as well as with the price of the products
(D) expansion of the market niche to include a broader spectrum of consumers will increase profits
(E) manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product

I got this wrong please can some one help?

Premise 1: People buy prestige when they buy a premium product. They want to be associated with something special.
Premise 2: Mass-marketing techniques and price-reduction strategies are bad

you need to connect how making something more available/affordable negatively affects premise 1. The only one that addresses this is B.

A) doesn't explain mass marketings affect
b) correct
c) doesnt explain how mass marketing can affect sales.
d) this says that mass marketing and price reduction is good --> increases profits.
e) we are not concerned with comparing premium with standard brands.

Can you explain why C is wrong? Thanks
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Re: Which of the following best completes the passage below? [#permalink]

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01 Jul 2012, 02:17
As firasath correctly noted, C doesnt explain how mass marketing can affect sales. Further "the quality" (mentioned in C) has nothing to do with "Mass-marketing techniques and price-reduction strategies".
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Re: Which of the following best completes the passage below? [#permalink]

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01 Jul 2012, 11:10
(B) continued sales depend directly on the maintenance of an aura of exclusivity (aura of exclusivity makes it the best answer choice)
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Re: Which of the following best completes the passage below? [#permalink]

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01 Jul 2012, 20:27
People buy a premium product ( which is not very common and not everyone is accessible or eligible to buy it ) and therefore they buy prestige ( exclusivity and the pride to own something special) along with the product.
They want to be associated with some special (which is not common to all) such products.

Mass marketing makes a product common,so a large population uses that product,the exclusivity reduces and the prestige vanishes.Price reduction plays an important role, it means that when larger population to consume or buy that product the aura exclusivity of the product vanishes.

(B) has this in it.
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Re: Which of the following best completes the passage below? [#permalink]

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17 May 2013, 22:12
sagarsabnis wrote:
Which of the following best completes the passage below?

People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because______

(A) affluent purchasers currently represent a shrinking portion of the population of all purchasers
(B) continued sales depend directly on the maintenance of an aura of exclusivity
(C) purchasers of premium products are concerned with the quality as well as with the price of the products
(D) expansion of the market niche to include a broader spectrum of consumers will increase profits
(E) manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product

I got this wrong please can some one help?

The answer is B , but the option C is also close as if I am a premium product buyer I would be concerned with the quality ( which I presume should be the best in the whole world) and the price ( Which has to be high enough to ensure me that every other person cannot afford the product).

said that, I would also like to add that option C has nothing or very little to do with Mass-marketing techniques and price-reduction strategies as compared to option B. So i would most definitely go with option B
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Re: Which of the following best completes the passage below? [#permalink]

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16 Sep 2013, 23:18
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Re: Which of the following best completes the passage below? [#permalink]

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06 Mar 2016, 15:19
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Re: Which of the following best completes the passage below? [#permalink]

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08 Mar 2016, 07:41
People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because______
Premises: People buy prestige when they buy a premium product. They want to be associated with something special.

Conclusion: Mass-marketing techniques and price-reduction strategies should not be used

You need to strengthen this conclusion. So you need to find a link between premises and conclusion first. The reason the author made such a conclusion is that using such techniques and strategy will take away that premium and special factor from the product and buyers of such product will not feel like buying a special and premium product resulting in a loss of sales.

(A) affluent purchasers currently represent a shrinking portion of the population of all purchasers.

if this is the case then this will weaken the conclusion as such techniques may actually improve the customer base.

(B) continued sales depend directly on the maintenance of an aura of exclusivity

This matches our prethinking. Should be the ans.

(C) purchasers of premium products are concerned with the quality as well as with the price of the products

If purchasers of premium products are concerned about price then price reduction may work. This weakens the conclusion somewhat.

(D) expansion of the market niche to include a broader spectrum of consumers will increase profits

But then why are we concluding that price reduction strategies won't work. This is inconsistent with the conclusion.

(E) manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product

Again inconsistent with the conclusion as this option also doesn't justify such a conclusion.

Ans. B
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Re: Which of the following best completes the passage below? [#permalink]

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21 Jun 2016, 04:11
tarunktuteja wrote:
People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because______
Premises: People buy prestige when they buy a premium product. They want to be associated with something special.

Conclusion: Mass-marketing techniques and price-reduction strategies should not be used

You need to strengthen this conclusion. So you need to find a link between premises and conclusion first. The reason the author made such a conclusion is that using such techniques and strategy will take away that premium and special factor from the product and buyers of such product will not feel like buying a special and premium product resulting in a loss of sales.

(A) affluent purchasers currently represent a shrinking portion of the population of all purchasers.

if this is the case then this will weaken the conclusion as such techniques may actually improve the customer base.

(B) continued sales depend directly on the maintenance of an aura of exclusivity

This matches our prethinking. Should be the ans.

(C) purchasers of premium products are concerned with the quality as well as with the price of the products

If purchasers of premium products are concerned about price then price reduction may work. This weakens the conclusion somewhat.

(D) expansion of the market niche to include a broader spectrum of consumers will increase profits

But then why are we concluding that price reduction strategies won't work. This is inconsistent with the conclusion.

(E) manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product

Again inconsistent with the conclusion as this option also doesn't justify such a conclusion.

Ans. B

tarunktuteja
Can you elaborate more on choice A? I see that option A makes sense on completing the blank. Mass-marketing techniques and price-reduction strategies should not be used because affluent purchasers currently represent a shrinking portion of the population of all purchasers.

Mass-marketing techniques are not a match for a shrinking affluent base and price reduction strategy is not suitable for consumers attracted to products by their high prices. So, doesn't this fill the gap perfectly?
Re: Which of the following best completes the passage below?   [#permalink] 21 Jun 2016, 04:11
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