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Work experience / career goal question

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Manager
Manager
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Joined: 13 Sep 2006
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Work experience / career goal question [#permalink] New post 24 Dec 2006, 18:19
Hello -

I'm in the middle of applying to business schools. My immediate goal is to enter into a brand manager type position (possibly within the CPG Industry)

My question is, my first initial job right out of college was a business development associate for an in-store display manufacturing company. We did a lot of business w/ ad agencies and consumer good companies. I was responsible for market research, generating sales leads, etc. I was there for only 9 months.

Unfortunately I was unsatisfied w/ the pay and the leadership opportunity. Knowing my goal of going into business school, I accepted a project manager position w/ a regional bank to enter a more dynamic work environment with a bigger challenge. I've been in this position for the past 2 1/2 years..

With my goal of going into brand management, Will it look 'finicky' to ad-coms that I left a marketing position to enter an IT project management role? And now I want to go back into marketing? Is it sufficient to justify my previous move w/ the fact that I wanted more leadership opportunity? Thanks.
GMAT Club Legend
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Affiliations: HHonors Diamond, BGS Honor Society
Joined: 05 Apr 2006
Posts: 5926
Schools: Chicago (Booth) - Class of 2009
GMAT 1: 730 Q45 V45
WE: Business Development (Consumer Products)
Followers: 265

Kudos [?]: 1658 [0], given: 7

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Re: Work experience / career goal question [#permalink] New post 25 Dec 2006, 06:46
amorica wrote:
Hello -

I'm in the middle of applying to business schools. My immediate goal is to enter into a brand manager type position (possibly within the CPG Industry)

My question is, my first initial job right out of college was a business development associate for an in-store display manufacturing company. We did a lot of business w/ ad agencies and consumer good companies. I was responsible for market research, generating sales leads, etc. I was there for only 9 months.

Unfortunately I was unsatisfied w/ the pay and the leadership opportunity. Knowing my goal of going into business school, I accepted a project manager position w/ a regional bank to enter a more dynamic work environment with a bigger challenge. I've been in this position for the past 2 1/2 years..

With my goal of going into brand management, Will it look 'finicky' to ad-coms that I left a marketing position to enter an IT project management role? And now I want to go back into marketing? Is it sufficient to justify my previous move w/ the fact that I wanted more leadership opportunity? Thanks.


Yes, you should explain this move and here's how you do it.

You left firm to go into IT Proj Mgmt due to a desire for increased leadership.
You want to go back to marketing however because of X and Y.

X and Y should be two things about marketing that fascinate you. Short and sweet, they need not be long. A sentence or two each. Demonstrate passion and desire. Make it sound like you are sitting in a room with Catherine Zeta Jones, a bucket of crisco, a two headed donkey and a condom. That kind of passion.
GMAT Club Legend
GMAT Club Legend
avatar
Affiliations: HHonors Diamond, BGS Honor Society
Joined: 05 Apr 2006
Posts: 5926
Schools: Chicago (Booth) - Class of 2009
GMAT 1: 730 Q45 V45
WE: Business Development (Consumer Products)
Followers: 265

Kudos [?]: 1658 [0], given: 7

Premium Member
Re: Work experience / career goal question [#permalink] New post 25 Dec 2006, 06:47
amorica wrote:
Hello -

I'm in the middle of applying to business schools. My immediate goal is to enter into a brand manager type position (possibly within the CPG Industry)

My question is, my first initial job right out of college was a business development associate for an in-store display manufacturing company. We did a lot of business w/ ad agencies and consumer good companies. I was responsible for market research, generating sales leads, etc. I was there for only 9 months.

Unfortunately I was unsatisfied w/ the pay and the leadership opportunity. Knowing my goal of going into business school, I accepted a project manager position w/ a regional bank to enter a more dynamic work environment with a bigger challenge. I've been in this position for the past 2 1/2 years..

With my goal of going into brand management, Will it look 'finicky' to ad-coms that I left a marketing position to enter an IT project management role? And now I want to go back into marketing? Is it sufficient to justify my previous move w/ the fact that I wanted more leadership opportunity? Thanks.


Yes, you should explain this move and here's how you do it.

You left firm to go into IT Proj Mgmt due to a desire for increased leadership.
You want to go back to marketing however because of X and Y.

X and Y should be two things about marketing that fascinate you. Short and sweet, they need not be long. A sentence or two each. Demonstrate passion and desire. Make it sound like you are sitting in a room with Catherine Zeta Jones, a bucket of crisco, a two headed donkey and a condom. That kind of passion.
Manager
Manager
User avatar
Joined: 13 Sep 2006
Posts: 212
Followers: 2

Kudos [?]: 1 [0], given: 0

Re: Work experience / career goal question [#permalink] New post 27 Dec 2006, 16:05
rhyme wrote:
amorica wrote:
Hello -

I'm in the middle of applying to business schools. My immediate goal is to enter into a brand manager type position (possibly within the CPG Industry)

My question is, my first initial job right out of college was a business development associate for an in-store display manufacturing company. We did a lot of business w/ ad agencies and consumer good companies. I was responsible for market research, generating sales leads, etc. I was there for only 9 months.

Unfortunately I was unsatisfied w/ the pay and the leadership opportunity. Knowing my goal of going into business school, I accepted a project manager position w/ a regional bank to enter a more dynamic work environment with a bigger challenge. I've been in this position for the past 2 1/2 years..

With my goal of going into brand management, Will it look 'finicky' to ad-coms that I left a marketing position to enter an IT project management role? And now I want to go back into marketing? Is it sufficient to justify my previous move w/ the fact that I wanted more leadership opportunity? Thanks.


Yes, you should explain this move and here's how you do it.

You left firm to go into IT Proj Mgmt due to a desire for increased leadership.
You want to go back to marketing however because of X and Y.

X and Y should be two things about marketing that fascinate you. Short and sweet, they need not be long. A sentence or two each. Demonstrate passion and desire. Make it sound like you are sitting in a room with Catherine Zeta Jones, a bucket of crisco, a two headed donkey and a condom. That kind of passion.


haha..nice. On a serious note... thanks for the insight.. I really do appreciate it.
Re: Work experience / career goal question   [#permalink] 27 Dec 2006, 16:05
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