Its a product alright!

Yes, their 'offline' self-paced online consultant is more of a course than an actual consultant service. They do give you the tools/guides in order to do the most common things: select schools, prepare recommenders, write resumes, essays, etc. But its like this: they give you a very detailed recipe for a very good application. You follow the instructions but there's no one to tell you how much of a good job you have done. Only the adcoms know how strong your application is. Another thing I would like to point out is the advice is non school specific, whereas your application will be very school specific. Though you can ask them questions specific to you for clearing a particular doubt.

So, this is not a replacement for an actual living breathing consultant. Its a very cheap alternative for someone who believes in his skills of following instructions, and has a support structure to review his application (current/former MBA students). This can prevent that particular person from going all over the internet and searching for the same info on blogs/books or connecting with a lot of individuals to gain the same info.