UNC Kenan-Flagler 2014 MBA Essay Tips and Deadlines

By - Jun 17, 09:20 AM Comments [0]

McColl-BuildingAre you a team leader? Are you committed to sustainable enterprise? Are you seeking resources and intellectual capital needed to shape both business and government? Are you a motivated, goal-oriented, innovative individual? UNC Kenan-Flagler adcoms are interested in seeing your multidimensional personality traits and capabilities. Your challenge: Prove that your goals mesh with the school’s goals and that your talents will contribute to the program’s collaborative nature.

My tips are in blue below.

We have three required essays and two optional essays. The essays for the 2013-2014 application season are:


1. What are the 2 or 3 strengths or characteristics that have driven your career success thus far? What are the other strengths that you would like to leverage in the future? (500 words maximum)

Rather than list Strength 1, Strength 2, and Strength 3, I recommend you start with one brief story that illustrates 2-3 of your strengths and shows you as a contributor and doer. Then analyze how those traits have contributed to your career success. Remember to describe your accomplishment in terms of impact and to quantify as much as possible.

Weave into your essay the response to the second questions — a trait that you would like to take advantage of in the future — into your conclusion.

2. Please describe your short and long term goals post-MBA. Explain how: your professional experience has shaped these goals; why this career option appeals to you; and how you arrived at the decision that now is the time and the MBA is the appropriate degree. (500 words maximum)

What do you see yourself doing immediately upon graduation and what would you like to do ten years from now? Describe why this path attracts you. What experiences have convinced you to pursue it? Why do you need an MBA, especially one with UNC’s approach to business education, to proceed down your chosen path. For more tips on writing about post-MBA goals, please see MBA Goals 101.

3. What personal qualities or life experiences distinguish you from other applicants? How do these qualities or experiences equip you to contribute to UNC Kenan-Flagler? (500 words maximum)

Everyone has a story. What’s yours? What makes you tick? What would you like the admissions committee to know about you — you the human being, the individual? What hobbies and experiences will differentiate you from the IT guy, consultant, real estate developer, or banker that the adcom just read about? How will your perspective contribute to the classroom and community at Kenan-Flagler?

4. (Optional) If your standardized test scores are low, or if you have not had coursework in core business subjects (calculus, microeconomics, statistics, financial accounting), please tell us how you plan to prepare yourself for the quantitative rigor of the MBA curriculum. (300 words maximum)

This is pretty straightforward. Just answer it. You may also want to highlight professional preparation that you have already had in quantitative areas.

Essay Five (Optional)

Is there any other information you would like to share that is not presented elsewhere in the application? (300 words maximum)

My favorite: The optional essay. A gift allowing you to give the adcom one more reason to admit you.

UNC Kenan-Flagler 2014 Application Deadlines

Application Due Decisions Released
Round 1 (EA) Oct 18, 2013 Dec 13, 2013
Round 2 Dec 9, 2013 Feb 3, 2014
Round 3 Jan 13, 2014 Mar 17, 2014
Round 4 Mar 14, 2014 Apr 28, 2014



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