MBA Admissions: Ross and Marketing
Ross’s Class of 2014
26% of class of 2014 students have undergraduate degrees in engineering, 24% in business, 21% in humanities/social sciences, 15% in economics, 5% in math/physical sciences, 5% in computer science, and 4% in other areas.
Ross Academics Related to Marketing
First year students take required core courses during their first 3 terms (each year consists of 4 terms). (See a list of required courses here.)
A highlight of the Ross curriculum (not specific to marketing students) is the Multidisciplinary Action Projects (MAP) course. This required first-year spring semester (term Winter B) course provides opportunities for students to work on collaborative projects for a global, hands-on, action-based, real-life experience.
2012 projects that would interest marketing students include developing or evaluating marketing plans for the Anschutz Entertainment Group (The Grammy Museum); AT&T Inc.; Ballet Chicago; Bharti Airtel; the Blamey Castle & Gardens in Cork, Ireland; Chrysler Group LLC; Delta Air Lines Inc.; FordDirect; Microsoft Corp.; MillerCoors LLC; Viacom Media Networks; Wal-Mart Stores Inc.; and others.
Second year students choose electives in their functional area and in other areas. Electives offered in the marketing subject area include:
MKT 601 Strategic Marketing Planning
The chart below shows the hiring stats for 2012 MBA careers with a marketing function:
For 2012 interns, the job function breakdown is:
Top hirers include:
• Amazon – 14 hires / 17 interns
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