Introducing the First GMAT Course eBook for Kindle
Great news for Kaplan students: we’ve collaborated with Amazon to bring the first GMAT course ebook directly to students enrolled in Kaplan courses using the Kindle reading apps and Kindle Fire tablets. This makes our GMAT course the first Kindle-compatible Kaplan course available for aspiring business school students. Kaplan GMAT students will have the ability to study across multiple devices—Kindle Fire and Android tablets, iPads, PCs and Macs—and take advantage of features such as note taking, highlighting, tracking progress, word look up, searching and syncing.
“Until recently, the adoption of tablets and eBooks for studying has lagged the adoption of eBooks for leisure reading, because studying involves engagement with the book through highlighting, note-taking and other tactile actions,” said Lee Weiss, Executive Director of Emerging Products, Kaplan Test Prep. “But as these functions became more user-friendly in eBook form and device ownership continues to grow, we’re now seeing a demand for test preparation that’s portable, comprehensive and ubiquitous. We’re thrilled to be working with Amazon, a continual innovator and the leader in eBook delivery, to provide students with choices that allow them to prepare for the GMAT virtually anytime, anywhere, using the Kindle reading apps across multiple devices.”
We’re working with Amazon to launch similar products for students enrolled in Kaplan’s test prep courses for the GRE, LSAT, MCAT and other exams in the next few months via Amazon’s Whispercast technology. Whispercast is a self-service tool for schools and businesses to manage large deployments of Kindle devices and to support the purchase and distribution of eBooks and documents.
Usage of tablet devices for educational purposes is becoming increasingly popular at graduate-level programs across the United States. Top-ranked University of California, Berkeley’s Haas School of Business piloted a program for its EMBA students by giving them all tablets this past fall.
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