{"id":13718,"date":"2012-08-19T13:16:43","date_gmt":"2012-08-19T20:16:43","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=13718"},"modified":"2012-09-13T11:38:56","modified_gmt":"2012-09-13T18:38:56","slug":"yale-som-has-5-point-plan-to-boost-brand","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/yale-som-has-5-point-plan-to-boost-brand\/","title":{"rendered":"Yale SOM Has 5-Point Plan to Boost Brand"},"content":{"rendered":"<p><a href=\"https:\/\/www.accepted.com\/mba\/YaleSOM.aspx\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-13719\" title=\"Yale SOM\" src=\"https:\/\/gmatclub.com\/blog\/wp-content\/uploads\/2012\/08\/Yale-SOM-150x150.jpg\" alt=\"Yale SOM\" width=\"150\" height=\"150\" \/><\/a><a>Yale\u2019s School of Management<\/a> needs a plan, and according to a <a href=\"https:\/\/poetsandquants.com\/2012\/08\/10\/yales-b-school-lost-up-to-20-million\/\" target=\"_blank\"><em>Poets &amp; Quants <\/em>article<\/a>, Dean Edward Snyder, dean since last August, is taking definitive steps to boost Yale SOM\u2019s standing in the b-school playing field, as well as end the financial losses that totaled $15 to $20 million over the last 15 years.<\/p>\n<p>Yale SOM, despite its impressive <a href=\"https:\/\/www.accepted.com\/Zones\/bschools.aspx\">brand name<\/a>, has remained, according to <em>P&amp;Q<\/em>, a \u201crelatively small and unambitious player in the business school market, with a high faculty-to-student ratio, a small student enrollment, and few executive education offerings.\u201d<\/p>\n<p>Snyder\u2019s plan goes as follows:<\/p>\n<ol>\n<li>Pinpoint the sectors with the strongest relationships and networks.<\/li>\n<li>Recruit a diverse faculty with real world experience.<\/li>\n<li>Boost Yale\u2019s value by playing an active role in the collection and dissemination of data.<\/li>\n<li>Offer more programs, including part-time programs.<\/li>\n<li>Expand Yale\u2019s global experience by making connections and sending students to far-off, less popular, and younger places, \u201ca less well served country like Vietnam or Poland instead of China.\u201d<\/li>\n<\/ol>\n<p>For more on this subject, see the <em>New York Times<\/em> article, \u201c<a href=\"https:\/\/www.nytimes.com\/2012\/08\/12\/magazine\/is-michigan-state-really-better-than-yale.html?_r=2&amp;pagewanted=1\" target=\"_blank\">Is Michigan State Really Better Than Yale?<\/a>\u201d<\/p>\n<p><em><span class=\"full-image-block ssNonEditable\"><span><a href=\"https:\/\/blog.accepted.com\/wp-content\/uploads\/2011\/11\/logo-small-for-SF.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4169\" style=\"border: 0pt none;\" title=\"Accepted.com\" src=\"https:\/\/blog.accepted.com\/wp-content\/uploads\/2011\/11\/logo-small-for-SF.jpg\" alt=\"Accepted.com\" width=\"111\" height=\"61\" \/><\/a><\/span><\/span><\/em> <em>Accepted.com ~ Helping You Write Your Best<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Accepted.com's <a href=\"https:\/\/www.accepted.com\/aboutus\/AboutUs.aspx\" target=\"_blank\">experienced admissions consultants<\/a> can help you create the most impressive application possible with <a href=\"https:\/\/www.accepted.com\/Services\/MBAProgramServices.aspx\" target=\"_blank\">comprehensive packages<\/a>,<strong><em> <\/em><\/strong>or provide targeted assistance from <a href=\"https:\/\/www.accepted.com\/services\/mba\/admissionsconsulting.aspx\" target=\"_blank\">picking perfect programs<\/a> to <a href=\"https:\/\/www.accepted.com\/mba\/admissionsresume.aspx\" target=\"_blank\">designing a dazzling resume<\/a>, <a href=\"https:\/\/www.accepted.com\/mba\/essayediting.aspx\" target=\"_blank\">constructing engaging essays<\/a>, or <a href=\"https:\/\/www.accepted.com\/mba\/interviewservices.aspx\" target=\"_blank\">preparing for intense interview<\/a><a href=\"https:\/\/www.accepted.com\/mba\/interviewservices.aspx\" target=\"_blank\">s<\/a>\u2026and more! Accepted.com has guided thousands of applicants to acceptances at top MBA programs since 1994 \u2013 we know what works and what doesn't, so <a href=\"https:\/\/www.accepted.com\/contactus.aspx\" target=\"_blank\">contact us<\/a> to get started now!<\/p>\n<p><em>This article originally appeared on the <a href=\"https:\/\/blog.accepted.com\/2012\/08\/17\/yale-som-has-5-point-plan-to-boost-brand\/\" target=\"_blank\">Accepted Admissions Consulting Blog<\/a>, the official blog of Accepted.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yale\u2019s School of Management needs a plan, and according to a Poets &amp; Quants article, Dean Edward Snyder, dean since last August, is taking definitive steps to boost Yale SOM\u2019s&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,939,775,113],"tags":[78,837,46],"class_list":["post-13718","post","type-post","status-publish","format-standard","hentry","category-mba","category-accepted","category-admission-consultants","category-applications","tag-yale","tag-yale-school-of-management","tag-yale-som","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/13718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/comments?post=13718"}],"version-history":[{"count":2,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/13718\/revisions"}],"predecessor-version":[{"id":14298,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/13718\/revisions\/14298"}],"wp:attachment":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/media?parent=13718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/categories?post=13718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/tags?post=13718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}