{"id":15602,"date":"2012-11-21T03:12:34","date_gmt":"2012-11-21T10:12:34","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=15602"},"modified":"2013-03-25T21:27:04","modified_gmt":"2013-03-26T04:27:04","slug":"mba-admissions-stanford-gsb-marketingconsumer-products","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/mba-admissions-stanford-gsb-marketingconsumer-products\/","title":{"rendered":"MBA Admissions: Stanford GSB &#038; Marketing\/Consumer Products"},"content":{"rendered":"<p><em><a href=\"https:\/\/www.accepted.com\/mba\/Stanford.aspx\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-15603\" title=\"Stanford GBS\" src=\"https:\/\/gmatclub.com\/blog\/wp-content\/uploads\/2012\/11\/Stanford-GBS.png\" alt=\"Stanford GBS\" width=\"150\" height=\"150\" \/><\/a>A quick glance at<\/em><em> <\/em><a href=\"https:\/\/www.accepted.com\/mba\/Stanford.aspx\"><em>Stanford Graduate School of Business<\/em><\/a><em>: <\/em><em>currently ties in first place (with <\/em><a href=\"https:\/\/www.accepted.com\/mba\/HarvardHBS.aspx\"><em>Harvard Business School<\/em><\/a><em>) as the best business schools, according to <\/em><a href=\"https:\/\/grad-schools.usnews.rankingsandreviews.com\/best-graduate-schools\/top-business-schools\/mba-rankings\">US News &amp; World Report<\/a><em> (March 2012). It was ranked #2 for entrepreneurship, for management, for nonprofit management, and #3 for <\/em><a href=\"https:\/\/grad-schools.usnews.rankingsandreviews.com\/best-graduate-schools\/top-business-schools\/management-rankings\"><em>marketing<\/em><\/a><em> (tied with <\/em><a href=\"https:\/\/www.accepted.com\/mba\/DukeFuqua.aspx\"><em>Duke Fuqua<\/em><\/a><em>), Production\/Operations, and Supply Chain\/Logistics.\u00c2 <\/em><\/p>\n<p><strong><a href=\"https:\/\/www.gsb.stanford.edu\/mba\/admission\">Stanford GSB Class of 2014 Student Profile:<\/a> Marketing &amp; Consumer Products<\/strong><\/p>\n<p>6716 people applied to Stanford GSB in 2012; 398 matriculated as new students this fall.<\/p>\n<p>Students admitted this year have an average of 4.2 years of work experience. The average GMAT score for the class of 2014 is 729.<\/p>\n<p>Previous industry experience related to marketing: 8% entered Stanford with industry experience in Consumer Products &amp; Services; Significant other elements of the class worked in industries like media and entertainment or high tech and could also have been working in a marketing capacity, but the statistics don\u00e2\u20ac\u2122t reveal previous function.<\/p>\n<p><strong>Stanford Academics Related to Marketing\/Consumer Products<\/strong><\/p>\n<p>The <a href=\"https:\/\/www.gsb.stanford.edu\/mba\/academics\">Stanford GSB curriculum<\/a>, which is based on the \u00e2\u20ac\u0153noble calling\u00e2\u20ac\u009d of management, is individually tailored according to work experience, background, and career goals. During the first year students choose from a \u00e2\u20ac\u0153menu\u00e2\u20ac\u009d of required courses (<a href=\"https:\/\/www.gsb.stanford.edu\/mba\/academics\/year1_detailed-p.html\">see detailed first year curriculum here<\/a>) and during the second year students build their own curriculum of electives (<a href=\"https:\/\/www.gsb.stanford.edu\/mba\/academics\/curriculum_year2.html\">see details on the second year curriculum here<\/a>).<\/p>\n<p>The <a href=\"https:\/\/www.gsb.stanford.edu\/mba\/academics\/year1_detailed-p.html\">marketing-related required courses<\/a> are:<\/p>\n<ul>\n<li>Data Analysis and Decision Making<\/li>\n<li>Marketing<\/li>\n<li>Microeconomics<\/li>\n<li>Strategy Beyond Markets<\/li>\n<\/ul>\n<p><a href=\"https:\/\/exploredegrees.stanford.edu\/graduateschoolofbusiness\/#courseinventory\">Other marketing courses<\/a> include:<\/p>\n<ul>\n<li>MKTG\u00c2 240. Marketing Management<\/li>\n<li>MKTG\u00c2 335. Product Launch<\/li>\n<li>MKTG\u00c2 344. Marketing Research<\/li>\n<li>MKTG\u00c2 353. Social Brands<\/li>\n<li>MKTG\u00c2 355. Designing Happiness<\/li>\n<li>MKTG\u00c2 365. Marketing Analytics<\/li>\n<li>MKTG\u00c2 375. Consumer Behavior<\/li>\n<li>MKTG\u00c2 526. Marketing Research for Entrepreneurs<\/li>\n<li>MKTG\u00c2 532. Persuasion<\/li>\n<li>MKTG\u00c2 536. Entrepreneurial Ventures in Luxury Markets<\/li>\n<li>MKTG\u00c2 547. Strategic Marketing Communication<\/li>\n<li>MKTG\u00c2 555. Designing Happiness<\/li>\n<li>MKTG\u00c2 641. Behavioral Research in Marketing I<\/li>\n<li>MKTG\u00c2 642. Behavioral Research in Marketing II: Consumer Behavior<\/li>\n<li>MKTG\u00c2 644. Quantitative Research in Marketing<\/li>\n<li>MKTG\u00c2 645. Empirical Analysis of Dynamic Decision Contexts<\/li>\n<li>MKTG\u00c2 646. Bayesian Inference: Methods and Applications<\/li>\n<li>MKTG\u00c2 661. Attitudes and Persuasion<\/li>\n<li>GSBGEN\u00c2 542. How to Tell a Story. 1 Units<\/li>\n<li>GSBGEN\u00c2 543. The Power of Stories in Business. 1 Units.<\/li>\n<li>GSBGEN\u00c2 562. Sports Marketing<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.gsb.stanford.edu\/centers\"><strong>Research Centers and Global Opportunities for Marketing at Stanford<\/strong><\/a><strong> <\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gsb.stanford.edu\/behavioral_lab\/\">Behavioral Lab<\/a><\/li>\n<li><a href=\"https:\/\/www.gsb.stanford.edu\/cldr\/\">Center for Leadership Development and Research<\/a><\/li>\n<\/ul>\n<p>All Stanford GSB students are required to fulfill the Global Experience Requirement, which provides GSB students with an experiential learning opportunity to broaden students\u00e2\u20ac\u2122 \u00e2\u20ac\u0153understanding of the global context of business.\u00e2\u20ac\u009d<\/p>\n<p><a href=\"https:\/\/www.gsb.stanford.edu\/admissions\/services\/clubs.html\"><strong>Clubs for Stanford Marketing Students<\/strong><\/a><strong> <\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.stanford.edu\/group\/thc\/\">Travel and Hospitality Club<\/a><\/li>\n<li>Arts, Media and Entertainment (AME)<\/li>\n<li><a href=\"https:\/\/www.stanford.edu\/group\/gsbmarketingclub\/cgi-bin\/wordpress\/\">Marketing Club<\/a><\/li>\n<li>Real Estate Club<\/li>\n<li>Retail Club<\/li>\n<li>Sales Club<\/li>\n<li><a href=\"https:\/\/www.gsb.stanford.edu\/admissions\/services\/clubs.html\">Family Business Club<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.gsb.stanford.edu\/cmc\/reports\"><strong>Marketing Hiring Stats at Stanford GSB<\/strong><\/a><strong><\/strong><\/p>\n<p>17% of the class of 2011 graduates secured jobs with a marketing function. See details below.<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"180\"><strong>Function<\/strong><\/td>\n<td valign=\"top\" width=\"69\"><strong>Percent<\/strong><\/td>\n<td valign=\"top\" width=\"69\"><strong>Median Base Salary ($)<\/strong><\/td>\n<td valign=\"top\" width=\"69\"><strong>Median Signing Bonus ($)<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"180\">Brand\/Product\/Marketing Manager<\/td>\n<td valign=\"top\" width=\"69\">8<\/td>\n<td valign=\"top\" width=\"69\">98,000<\/td>\n<td valign=\"top\" width=\"69\">20,000<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"180\">Business Development<\/td>\n<td valign=\"top\" width=\"69\">5<\/td>\n<td valign=\"top\" width=\"69\">115,000<\/td>\n<td valign=\"top\" width=\"69\">N\/A<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"180\">Product Development Manager<\/td>\n<td valign=\"top\" width=\"69\">3<\/td>\n<td valign=\"top\" width=\"69\">112,500<\/td>\n<td valign=\"top\" width=\"69\">35,000<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"180\">Marketing, Other<\/td>\n<td valign=\"top\" width=\"69\">1<\/td>\n<td valign=\"top\" width=\"69\">100,000<\/td>\n<td valign=\"top\" width=\"69\">N\/A<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>For internships, 23% of class of 2012 students obtained marketing positions. Details are as follows:<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"180\"><strong>Function<\/strong><\/td>\n<td valign=\"top\" width=\"68\"><strong>Percent<\/strong><\/td>\n<td valign=\"top\" width=\"75\"><strong>Median Monthly Base Salary ($)<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"180\">Brand\/Product\/Marketing Manager<\/td>\n<td valign=\"top\" width=\"68\">10<\/td>\n<td valign=\"top\" width=\"75\">6,031<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"180\">Business Development<\/td>\n<td valign=\"top\" width=\"68\">7<\/td>\n<td valign=\"top\" width=\"75\">5,406<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"180\">Product Development Manager<\/td>\n<td valign=\"top\" width=\"68\">3<\/td>\n<td valign=\"top\" width=\"75\">6,450<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"180\">Marketing, Other<\/td>\n<td valign=\"top\" width=\"68\">4<\/td>\n<td valign=\"top\" width=\"75\">6,223<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>To see the broad array of companies recruiting at Stanford, please see Recruiting Organizations <a href=\"https:\/\/www.gsb.stanford.edu\/sites\/default\/files\/documents\/Recruiting_Orgs.pdf\">2010-2011<\/a>.<\/p>\n<div>\n","protected":false},"excerpt":{"rendered":"<p>A quick glance at Stanford Graduate School of Business: currently ties in first place (with Harvard Business School) as the best business schools, according to US News &amp; World Report&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,939,775,113],"tags":[218,104,924,48],"class_list":["post-15602","post","type-post","status-publish","format-standard","hentry","category-mba","category-accepted","category-admission-consultants","category-applications","tag-marketing","tag-stanford","tag-stanford-graduate-school-of-business","tag-stanford-gsb","entry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"A quick glance at Stanford Graduate School of Business: currently ties in first place (with Harvard Business School) as the best business schools, according to US News &amp; World Report (March 2012). 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