{"id":15734,"date":"2012-11-30T03:31:41","date_gmt":"2012-11-30T10:31:41","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=15734"},"modified":"2013-03-24T15:22:36","modified_gmt":"2013-03-24T22:22:36","slug":"fatal-flaw-3-cliched-writing","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/fatal-flaw-3-cliched-writing\/","title":{"rendered":"Fatal Flaw #3: Clich\u00e9d Writing"},"content":{"rendered":"

\"5<\/a>Don\u2019t hide your lucid answers to essay questions behind meaningless verbiage and abused clich\u00e9s. I once read an interview with a recent grad. (To protect the guilty, I won\u2019t link.)<\/p>\n

\u201cAs a new company in a new space, we need to exceed client expectations, so first and foremost I drive client projects in the health-care and telecom verticals. But my job requires an internal focus as well, and I spend a ton of time both building and updating scalable systems, from knowledge management to invoicing and payroll.\u201d<\/p>\n

Ouch!!! I suppose this fellow is highly intelligent, and I hope he is good at what he does, but don\u2019t write as he talks. Write directly and clearly so people can understand you. Can the buzz! Perhaps a translation would be:<\/p>\n

\u201cAs a new company entering a new market, we need to impress our clients with outstanding performance. I personally manage projects for clients in the health-care and telecom industries. But in addition to serving our clients, I am striving to build our business by ensuring that all our systems from personnel to invoicing support our growth.\u201d<\/p>\n

For more on what real writers (and readers) think of the latest in vapid jargon, please see:<\/p>\n