{"id":19774,"date":"2013-07-18T09:30:15","date_gmt":"2013-07-18T16:30:15","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=19774"},"modified":"2013-07-18T09:16:39","modified_gmt":"2013-07-18T16:16:39","slug":"mba-admissions-duke-fuqua-marketing","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/mba-admissions-duke-fuqua-marketing\/","title":{"rendered":"MBA Admissions: Duke Fuqua & Marketing"},"content":{"rendered":"
\"Tulips<\/a>
Tulips at Duke<\/figcaption><\/figure>\n

A quick glance at Duke Fuqua<\/a>: Fuqua currently ranks in 12th place as one of the best business schools, according to <\/em>US News & World Report<\/a> (March 2012). It is ranked in third place for marketing<\/a>.<\/em><\/p>\n

Duke Fuqua\u2019s Class of 2014 and Marketing<\/a><\/strong><\/span><\/p>\n

The class of 2014 Daytime MBA class size is 432 students with an average age of 29. Over 99% of students entered with work experience; the average is 5.4 years of work experience. The 80% range of students scored between 640 and 740 on the GMAT and have an undergraduate GPA of 2.9 to 3.9.<\/p>\n

Engineering and Natural Sciences is the highest represented major (32% of students). Following close after that is the Business and Accounting major (31%), followed by Liberal Arts (20%), Economics (13%), and Other (3%).<\/p>\n

Fuqua Academics Related to Marketing<\/a><\/strong><\/span><\/p>\n

Since obtaining global knowledge is a foundational element of the Duke Fuqua mission, the two-year program kicks off with a four-week Global Institute<\/a> featuring three core courses:<\/p>\n

1. Leadership, Ethics, and Organizations
\n2. Global Institutions and Environments
\n3. Consequential Leadership<\/p>\n

To continue their global business training, student will receive opportunities to experience international business and cultural practices head-on in other countries with the Global Academic Travel Experience (GATE)<\/a> and various exchange programs<\/a>.<\/p>\n

Mini-Terms with Lots of Classes<\/strong><\/p>\n

To receive as much knowledge as possible, terms at Fuqua are broken up into six-week periods \u2013 that means that each \u201ctraditional\u201d semester (Fall and Spring) is actually broken down into two sessions for a total of four terms of classes per year.<\/p>\n

First Year Classes<\/a><\/p>\n

Fall 1<\/strong><\/p>\n

\u2022 Probability and Statistics
\n\u2022 Managerial Economics
\n\u2022 Financial Accounting
\n\u2022 Management Communication I
\n\u2022 Business Computer Applications
\n\u2022 Core course in finance for those with exemptions<\/p>\n

Fall 2<\/strong><\/p>\n

\u2022 Global Financial Management
\n\u2022 Marketing Management
\n\u2022 Foundations of Strategy
\n\u2022 Management Communication II
\n\u2022 Potential elective if core is exempted or taken in Fall 1<\/p>\n

Winter Term<\/strong><\/p>\n

\u2022 Optional elective: Workshop in Managerial Improvisation<\/p>\n

Spring 1<\/strong><\/p>\n

\u2022 Operations Management
\n\u2022 Elective
\n\u2022 Elective<\/p>\n

Spring 2<\/strong><\/p>\n

\u2022 Elective
\n\u2022 Elective
\n\u2022 Elective<\/p>\n

Second Year<\/strong>: Students generally take three elective courses per term.<\/p>\n

Choosing a Concentration and Elective Courses<\/a><\/strong><\/p>\n

Students will choose to focus on a specialized concentration (see list of concentrations here<\/a>) and then choose six elective courses in that area. Specializing in a concentration is optional; students may concentrate in up to two areas.<\/p>\n

There are two concentrations geared towards marketing students: Product Management and Market Analysis and Strategy. Below are the lists of required courses and electives.<\/p>\n

Concentration in Product Management<\/span><\/strong><\/p>\n

Required Courses:<\/strong><\/p>\n

MARKETNG 796 \u2013 Market Intelligence
\nMARKETNG 799 \u2013 Product Management<\/p>\n

Students must select 2 of the following marketing electives for the Product Management Concentration:<\/strong><\/p>\n

HLTHMGMT 715 \u2013 Health Care Marketing
\nMARKETNG 797 \u2013 Consumer Behavior
\nMARKETNG 800 \u2013 Marketing Communications Management
\nMARKETNG 802 \u2013 Marketing of Innovations
\nMARKETNG 803 \u2013 Customer Relationship Management
\nMARKETNG 807 \u2013 Marketing Strategy
\nMARKETNG 808 \u2013 Strategy and Tactics of Pricing
\nMARKETNG 895 \u2013 Fuqua Client Consulting Practicum
\nor
\nMARKETNG 896 \u2013 Marketing Practicum<\/p>\n

And students must select 2 of the following non-marketing electives for the Product Management Concentration:<\/strong><\/p>\n

ACCOUNTG 591 \u2013 Managerial Accounting
\nDECISION 611 \u2013 Decision Models
\nDECISION 614 \u2013 Forecasting
\nFINANCE 646 \u2013 Corporate Finance
\nMANAGEMT 745 \u2013 Negotiation
\nMANAGEMT 746 \u2013 Power and Politics
\nMANAGEMT 747 \u2013 Leadership
\nMANAGEMT 898 \u2013 Corporate Social Impact Management
\nMGRECON 788 \u2013 Competitive Analysis
\nOPERATNS 823 \u2013 Operations Strategy
\nOPERATNS 828 \u2013 Distribution\/Supply Chain Management<\/p>\n

Concentration in Market Analysis and Strategy<\/span><\/strong><\/p>\n

Required Courses:<\/strong><\/p>\n

MARKETNG 796 \u2013 Market Intelligence
\nMARKETNG 807 \u2013 Marketing Strategy<\/p>\n

Students must select 2 of the following marketing electives for the Market Analysis and Strategy Concentration:<\/strong><\/p>\n

HLTHMGMT 715 \u2013 Health Care Marketing
\nMARKETNG 797 \u2013 Consumer Behavior
\nMARKETNG 799 \u2013 Product Management
\nMARKETNG 800 \u2013 Marketing Communications Management
\nMARKETNG 802 \u2013 Marketing of Innovations
\nMARKETNG 803 \u2013 Customer Relationship Management
\nMARKETNG 808 \u2013 Strategy and Tactics of Pricing
\nMARKETNG 895 \u2013 Fuqua Client Consulting Practicum
\nor MARKETNG 896 \u2013 Marketing Practicum<\/p>\n

<\/strong>Students must select 2 of the following non-marketing electives for the Market Analysis and Strategy Concentration:<\/strong><\/p>\n

ACCOUNTG 591 \u2013 Managerial Accounting
\nACCOUNTG 598 \u2013 Valuation and Fundamental Analysis
\nDECISION 611 \u2013 Decision Models
\nDECISION 613 \u2013 Strategic Modeling and Business Dynamics
\nDECISION 614 \u2013 Forecasting
\nFINANCE 646 \u2013 Corporate Finance
\nFINANCE 658 \u2013 Corporate Restructuring
\nMANAGEMT 898 \u2013 Corporate Social Impact Management
\nMGRECON 788 \u2013 Competitive Analysis
\nMGRECON 898 \u2013 Data Mining
\nOPERATNS 823 \u2013 Operations Strategy
\nOPERATNS 824 \u2013 Service Operations Management
\nOPERATNS 828 \u2013 Supply Chain Management<\/p>\n

You can read more about Fuqua\u2019s marketing concentrations here<\/a>.<\/p>\n

Fuqua Marketing-Related Clubs, Competitions, and Conferences<\/strong><\/span><\/p>\n

\u2022 Marketing Club<\/a>
\n\u2022 Fuqua Marketing<\/a>
\n\u2022 Fashion\/Luxury Goods Club<\/a>
\n\u2022 Center for Technology, Entertainment, and Media
\n\u2022 Media, Entertainment and Sports Club<\/a>
\n\u2022 Hospitality, Travel, & Leisure Club<\/a>
\n\u2022 Duke MBA Brand Challenge<\/a>
\n\u2022 Duke MBA Marketing Symposium<\/a><\/p>\n

2012 Marketing Hiring Stats at Duke Fuqua<\/strong><\/span><\/p>\n

The chart below shows the class of 2012 full-time employment stats:<\/p>\n\n\n\n\n\n\n\n
Function <\/strong><\/td>\n Percent of Grads<\/strong><\/td>\nMean Salary ($) <\/strong><\/td>\nMedian Signing Bonus ($) <\/strong><\/td>\n<\/tr>\n
Marketing<\/td>\n13%<\/td>\n104,942<\/td>\n25,000<\/td>\n<\/tr>\n
Brand\/ Product Management<\/td>\n4%<\/td>\n99,923<\/td>\n20,000<\/td>\n<\/tr>\n
Sales<\/td>\n1%<\/td>\n110,667<\/td>\n15,000<\/td>\n<\/tr>\n
Market Research<\/td>\n<1%<\/td>\nN\/A<\/td>\nN\/A<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

-<\/span><\/p>\n\n\n\n\n\n
Industry<\/strong><\/td>\nPercent of Grads<\/strong><\/td>\nMean Salary ($)<\/strong><\/td>\nMedian Signing Bonus ($)<\/strong><\/td>\n<\/tr>\n
Consumer Products .<\/span><\/td>\n6% .<\/span><\/td>\n99,071 .<\/span><\/td>\n25,000 .<\/span><\/td>\n<\/tr>\n
Retail<\/td>\n3%<\/td>\n111,200<\/td>\n17,500<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The class of 2013 pursued the following marketing related internships during the summer of 2012:<\/p>\n\n\n\n\n\n\n\n\n
Function<\/strong><\/td>\nPercent of Interns<\/strong><\/td>\nMean Monthly Salary ($)<\/strong><\/td>\nMean Signing Bonus ($)<\/strong><\/td>\n<\/tr>\n
Marketing<\/td>\n14%<\/td>\n5,870<\/td>\n4,500<\/td>\n<\/tr>\n
Brand\/Product Management<\/td>\n5%<\/td>\n5,967<\/td>\nN\/A<\/td>\n<\/tr>\n
Market Research<\/td>\n1%<\/td>\n7,040<\/td>\nN\/A<\/td>\n<\/tr>\n
Sales<\/td>\n<1%<\/td>\nN\/A<\/td>\nN\/A<\/td>\n<\/tr>\n
Marketing- Social Impact<\/td>\n<1%<\/td>\nN\/A<\/td>\nN\/A<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

-<\/span><\/p>\n\n\n\n\n\n
Industry<\/strong><\/td>\nPercent of Interns<\/strong><\/td>\nMean Monthly Salary ($)<\/strong><\/td>\nMedian Signing Bonus ($)<\/strong><\/td>\n<\/tr>\n
Consumer Products<\/td>\n9%<\/td>\n6,374<\/td>\n5,000<\/td>\n<\/tr>\n
Retail<\/td>\n7%<\/td>\n6,596<\/td>\nN\/A<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

-<\/span><\/p>\n

Top consumer product hirers at Fuqua include:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Company Name<\/strong><\/td>\nClass of 2012 (full time)<\/strong><\/td>\nClass of 2013 (interns)<\/strong><\/td>\n<\/tr>\n
Apple, Inc.<\/td>\n18<\/td>\n9<\/td>\n<\/tr>\n
Johnson & Johnson<\/td>\n12<\/td>\n5<\/td>\n<\/tr>\n
John Deere<\/td>\n5<\/td>\n7<\/td>\n<\/tr>\n
Microsoft Corporation<\/td>\n8<\/td>\n3<\/td>\n<\/tr>\n
Google, Inc.<\/td>\n6<\/td>\n5<\/td>\n<\/tr>\n
Medtronic<\/td>\n7<\/td>\n3<\/td>\n<\/tr>\n
Samsung<\/td>\n10<\/td>\n0<\/td>\n<\/tr>\n
Amazon.com<\/td>\n4<\/td>\n4<\/td>\n<\/tr>\n
Procter & Gamble<\/td>\n3<\/td>\n4<\/td>\n<\/tr>\n
Kraft Foods<\/td>\n1<\/td>\n6<\/td>\n<\/tr>\n
Pepsico<\/td>\n3<\/td>\n3<\/td>\n<\/tr>\n
Wal-Mart Stores, Inc.<\/td>\n3<\/td>\n3<\/td>\n<\/tr>\n
Nike<\/td>\n1<\/td>\n4<\/td>\n<\/tr>\n
Bayer<\/td>\n3<\/td>\n2<\/td>\n<\/tr>\n
Eli Lilly and Company<\/td>\n1<\/td>\n4<\/td>\n<\/tr>\n
AT&T Company<\/td>\n1<\/td>\n3<\/td>\n<\/tr>\n
Target Corporation<\/td>\n1<\/td>\n3<\/td>\n<\/tr>\n
eBay Inc.<\/td>\n0<\/td>\n4<\/td>\n<\/tr>\n
Coca-Cola Company<\/td>\n1<\/td>\n3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

(See the complete list here<\/a>.)<\/p>\n

Are you applying to Duke\u2019s Fuqua School of Business? Please see our Duke Fuqua B-School Zone<\/a> and Fuqua Application Packages<\/a> for more information on how Accepted.com can help you get accepted.<\/strong>
\n
\n
\n
\n
\n\"\"<\/a>
\n<\/span>
\n