{"id":19900,"date":"2013-07-29T13:48:18","date_gmt":"2013-07-29T20:48:18","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=19900"},"modified":"2013-07-29T13:48:18","modified_gmt":"2013-07-29T20:48:18","slug":"mba-admissions-ross-and-marketing","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/mba-admissions-ross-and-marketing\/","title":{"rendered":"MBA Admissions: Ross and Marketing"},"content":{"rendered":"

\"MichiganRoss\"<\/a>A quick glance at Michigan Ross<\/a>: Ross currently ranks in 13th place as one of the best business schools, according to <\/em>US News & World Report<\/a> (March 2012). It is ranked in 5th place for marketing<\/a>.<\/em><\/p>\n

Ross\u2019s Class of 2014 <\/strong><\/a>
\nThis year\u2019s incoming class had 502 people in it. The average GMAT score was 703, and the class has an average undergraduate GPA of 3.4. The average number of years of work experience for the class of 2014 is 5 years.<\/p>\n

26% of class of 2014 students have undergraduate degrees in engineering, 24% in business, 21% in humanities\/social sciences, 15% in economics, 5% in math\/physical sciences, 5% in computer science, and 4% in other areas.<\/p>\n

Ross Academics Related to Marketing<\/strong><\/p>\n

First year students take required core courses during their first 3 terms (each year consists of 4 terms). (See a list of required courses here<\/a>.)<\/p>\n

A highlight of the Ross curriculum (not specific to marketing students) is the Multidisciplinary Action Projects (MAP) course<\/a>. This required first-year spring semester (term Winter B) course provides opportunities for students to work on collaborative projects for a global, hands-on, action-based, real-life experience.<\/p>\n

2012 projects<\/a> that would interest marketing students include developing or evaluating marketing plans for the Anschutz Entertainment Group (The Grammy Museum); AT&T Inc.; Ballet Chicago; Bharti Airtel; the Blamey Castle & Gardens in Cork, Ireland; Chrysler Group LLC; Delta Air Lines Inc.; FordDirect; Microsoft Corp.; MillerCoors LLC; Viacom Media Networks; Wal-Mart Stores Inc.; and others.<\/p>\n

Second year students<\/a> choose electives in their functional area and in other areas. Electives offered in the marketing subject area include:<\/p>\n

MKT 601 Strategic Marketing Planning
\nMKT 603 Strategic Brand Management
\nMKT 610 Strategic Sales Management
\nMKT 613 Consumer Behavior
\nMKT 614 Social Marketing
\nMKT 615 International Marketing Management
\nMKT 618 Marketing Research
\nMKT 621 Applied Advertising
\nMKT 623 Service Marketing Management
\nMKT 624 Co-Creation of Value
\nMKT 625 Innovation in New Products\/ Services
\nMKT 627 Leveraging Design for Marketing Advantage
\nMKT 630 Models for Marketing Decisions: Marketing
\nEngineering
\nMKT 640 Global Supply Chain Management<\/p>\n

Michigan Ross Marketing Clubs and Activities<\/strong><\/a><\/p>\n

\u2022 Luxury Goods & Retail Club<\/a>
\n\u2022 Entertainment + Media Club<\/a>
\n\u2022 Michigan Commodities Group<\/a>
\n\u2022 Michigan Sports Business Conference<\/a>
\n\u2022 Wolverine Sales Club<\/a><\/p>\n

Marketing Hiring Stats at Michigan Ross<\/strong><\/a><\/p>\n

The chart below shows the hiring stats for 2012 MBA careers with a marketing function:<\/p>\n\n\n\n\n\n\n\n
Function<\/strong><\/td>\nPercent<\/strong><\/td>\nBase Salary Range ($)<\/strong><\/td>\nMedian Signing Bonus ($)<\/strong><\/td>\n<\/tr>\n
Product Management<\/td>\n15.1<\/td>\n50,000-130,000<\/td>\n25,000<\/td>\n<\/tr>\n
General Marketing<\/td>\n3.6<\/td>\n94,008-105,000<\/td>\n25,000<\/td>\n<\/tr>\n
Marketing- Sales\/Retail<\/td>\n1.6<\/td>\n37,500-118,000<\/td>\n17,500<\/td>\n<\/tr>\n
Other Marketing<\/td>\n1.1<\/td>\n97,000-120,000<\/td>\n22,500<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

For 2012 interns, the job function breakdown is:<\/p>\n\n\n\n\n\n\n
Function<\/strong><\/td>\nPercent<\/strong><\/td>\nAnnualized Base Salary Range ($)<\/strong><\/td>\n<\/tr>\n
General Marketing<\/td>\n13.1<\/td>\n19,392-106,080<\/td>\n<\/tr>\n
Product Management<\/td>\n6.9<\/td>\n60,000-110,004<\/td>\n<\/tr>\n
Other Marketing<\/td>\n3.4<\/td>\n26,880-106,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Top hirers<\/a> include:<\/p>\n

\u2022 Amazon \u2013 14 hires \/ 17 interns
\n\u2022 Microsoft Corporation \u2013 11 hires
\n\u2022 Google, Inc. \u2013 8 hires \/ 8 interns
\n\u2022 General Mills, Inc. \u2013 7 hires
\n\u2022 PepsiCo Inc. \u2013 7 hires
\n\u2022 University of Michigan \u2013 9 interns
\n\u2022 Ford Motor Company \u2013 8 interns
\n\u2022 Johnson & Johnson \u2013 8 interns<\/p>\n

Are you applying to Michigan\u2019s Ross School of Business? Please see our Michigan Ross B-School Zone<\/a> and Ross School of Business Application Packages<\/a> for more information on how Accepted.com can help you get accepted.<\/strong>
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