{"id":21585,"date":"2013-11-11T15:37:50","date_gmt":"2013-11-11T22:37:50","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=21585"},"modified":"2013-11-11T15:39:34","modified_gmt":"2013-11-11T22:39:34","slug":"5-keys-to-concreteness","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/5-keys-to-concreteness\/","title":{"rendered":"5 Keys to Concreteness"},"content":{"rendered":"

\"ChrisAdcom\"<\/a>I like to apply the principles established in Chip Heath and Dan Heath\u2019s <\/em>Made to Stick<\/a> to personal statements and application essays. In this post I focus on concreteness<\/strong>.<\/em><\/p>\n

The third of Made to Stick<\/em>'s six key principles, concreteness, doesn\u2019t seem to apply to intangibles like leadership<\/a>, achievement, teamwork, or character<\/a> \u2013 the topics you typically need to cover in your essays. Yet, even when discussing abstractions, if your essays are concrete they will communicate more effectively and more memorably.<\/p>\n

Here are five tips to make your personal statements and application essays concrete:<\/p>\n

1. Use sensory language<\/a> when appropriate. Write in terms of sights, sounds, smells, touch, and taste.<\/p>\n

2. Break down large ideas into smaller sub-topics and concepts. (For more on this idea, please see \u201cFatal Flaw #4: Superficiality<\/a>.\u201d ) The grand summary or platitude won\u2019t cut it.<\/p>\n

3. Quantify when possible. Did you increase membership a lot when president or did you increase membership by 50%? Did you lead a team or did you lead a 10-person team?<\/p>\n

4. Without using clich\u00e9s, relate events, entities, and concepts to ideas that the reader already knows and trusts. For example if I say that \u201cAccepted is the McKinsey of admissions consulting firms,\u201d clients will expect top-notch work and a strategic approach to admissions.<\/p>\n

5. Think about the human beings you are addressing in your essays. You have read interviews of and met with admissions committee members. Perhaps create a character that represents Chris Adcom for you. For me, Chris is usually smart, professional, and hard-working. Typically a \u201cpeople-person\u201d with a genuine interest in others, she also has a well\u2013practiced nose for baloney and doesn\u2019t like the odor. She is always short on time and consequently ends up skimming essays if they are boring<\/a> or don\u2019t answer the question, even though she doesn\u2019t like to do so. She is dedicated to helping her school create a diverse, talented class of students who will be happy to attend her school, contribute to campus life as students, and add to the school\u2019s reputation as alumni. That\u2019s her job. Write your essays for Chris.<\/p>\n

Use these five keys to concreteness when crafting your essays<\/a> to make them more compelling.
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