{"id":21679,"date":"2013-11-19T18:24:24","date_gmt":"2013-11-20T01:24:24","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=21679"},"modified":"2013-11-19T18:27:52","modified_gmt":"2013-11-20T01:27:52","slug":"columbia-business-school-launches-new-branding-campaign","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/columbia-business-school-launches-new-branding-campaign\/","title":{"rendered":"Columbia Business School Launches New Branding Campaign"},"content":{"rendered":"<p><strong>Columbia Business School<\/strong> has launched a new, comprehensive brand positioning campaign to better define and communicate the core elements that make it one of the best business schools in the world.<\/p>\n<p id=\"yui_3_13_0_1_1383232931671_2197\">To celebrate the new tagline\u2014<i>At the Very Center of Business\u2014<\/i>and better tell Columbia Business School\u2019s powerful story, the School unveiled a dynamic new two-minute video that will serve as the cornerstone of its narrative moving forward. The video, titled simply, \u201cThe Center,\u201d takes viewers through the key characteristics and attributes that distinguish Columbia Business School as one of the world\u2019s leaders in management education.<\/p>\n<p><iframe loading=\"lazy\" title=\"The Center\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZWnlIes1wWA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p id=\"yui_3_13_0_1_1383232931671_2200\">\u201cColumbia Business School is the only world-class business school that delivers a learning experience where leading-edge academics meets with real-time access to the pulse of global business,\u201d says <strong>Glenn Hubbard<\/strong>, dean of Columbia Business School, in a statement announcing the news.<\/p>\n<p>\u201cNot only does our community enjoy countless benefits by being centered in the global hub of business, but the School\u2019s regular impact on the daily practice of business and deep roots and connections in the city\u2019s business and entrepreneurial communities make us a key player at the very center of business,\" Hubbard adds.<\/p>\n<p id=\"yui_3_13_0_1_1383232931671_2204\"><b>The Four Pillars of the Branding Campaign<\/b><\/p>\n<p>The campaign narrative is supported by four key attributes that collectively comprise Columbia Business School\u2019s brand:<\/p>\n<ul type=\"disc\">\n<li><b>KNOWLEDGE: An Unrivaled Culture of Academic Excellence.<\/b> Columbia Business School\u2019s approach to thought leadership is constantly informed in real time by the global business environment. Groundbreaking research from the School\u2019s faculty influences business practices in every sector while the transformative, 21st-century curriculum develops leaders who can create opportunity in any environment.<\/li>\n<\/ul>\n<ul id=\"yui_3_13_0_1_1383232931671_2209\" type=\"disc\">\n<li id=\"yui_3_13_0_1_1383232931671_2208\"><b id=\"yui_3_13_0_1_1383232931671_2210\">ACCESS: Unmatched Exposure to the Pulse of Business, Both Inside and Outside the Classroom.<\/b> As the top Ivy League business school immersed in New York City, Columbia Business School provides its students with direct access to countless businesses and business leaders, both inside and outside the classroom, allowing them to take lessons learned in class and see them applied directly in the real world.<\/li>\n<\/ul>\n<ul id=\"yui_3_13_0_1_1383232931671_2213\" type=\"disc\">\n<li id=\"yui_3_13_0_1_1383232931671_2212\"><b>COMMUNITY: A Diverse, Engaged, and Entrepreneurial Community. <\/b>High achievers are drawn to the School\u2019s reputation and unique position at the global center of business, where a diverse, entrepreneurial-minded community of students, faculty members, staff, and alumni share an open exchange of ideas and perspectives. Combine this range of voices with an alumni network of more than 40,000 graduates and you have an expansive community that fosters creativity, invites entrepreneurial thinking, and opens doors to opportunity.<\/li>\n<\/ul>\n<ul id=\"yui_3_13_0_1_1383232931671_2218\" type=\"disc\">\n<li id=\"yui_3_13_0_1_1383232931671_2217\"><b>IMPACT: An Immediate and Lasting Impact on the Business World. <\/b>The thought leadership of the School\u2019s faculty and staff, combined with the accomplishments of its distinguished alumni and position in the center of global business, means that the School\u2019s efforts have an immediate and measurable impact on the forces shaping business each and every day.<\/li>\n<\/ul>\n<p>\u201cThese attributes have always been a part of our DNA\u2014we simply have never communicated them in one story so clearly, completely, and efficiently,\u201d says Dean Hubbard.\u00a0 \u201cOur powerful combination of leading-edge academics and real-time exposure to business give our students the knowledge, experience, and connections to be impactful in any endeavor they pursue.\u201d<\/p>\n<p id=\"yui_3_13_0_1_1383232931671_2219\"><strong>Sarah Shen<\/strong> \u201914, offered her thoughts on the unparalleled access that Columbia Business School provides its students. \u201cFor a lot of schools, having a big speaker on campus is a big event,\u201d said the MBA student. \u201cFor us, this happens practically every day. Over the past week alone students have met with the CEOs of Godiva, Saks Fifth Avenue, and J.Crew, and tomorrow morning the CEO of Morgan Stanley will be on campus to share his views on the role and responsibilities of financial institutions in the new economy. This regular access to business titans does not happen everywhere, and it is one of the amazing benefits Columbia Business School affords us as students.\u201d<\/p>\n<p><b>A Better Way to Tell Columbia Business School\u2019s Story<\/b><\/p>\n<p>The new campaign is the result of a rigorous and intensive process that solicited feedback from hundreds of stakeholders both inside and outside of the School. Through qualitative and quantitative measurement tools, the School set out to identify the key attributes and characteristics that were most commonly cited by stakeholders when describing their perceptions of Columbia Business School. These common elements serve as the basis of the story and positioning being launched today.<\/p>\n<p>\u201cWe sought to crystallize one powerful story that truly defines who we are, what we stand for, and how we are unique in a competitive marketplace,\u201d says <strong>Iris Henries<\/strong>, associate dean of Marketing and Communications. \u00a0\u201cBy launching this campaign we are bringing these defining characteristics to the forefront of our identity and making it easier to share the School\u2019s story.\"<\/p>\n<p id=\"yui_3_13_0_1_1383232931671_2220\">\u00a0***<br \/>\n<i id=\"yiv5686242647yui_3_2_0_28_1340659921821143\">If you are looking for guidance on your <\/i>MBA <i id=\"yiv5686242647yui_3_2_0_28_1340659921821143\">application, Stacy Blackman Consulting can help with <a href=\"https:\/\/www.stacyblackman.com\/hourly\" target=\"_blank\" rel=\"nofollow\">hourly<\/a> and <a id=\"yiv5686242647yui_3_7_2_19_1352780523881_160\" href=\"https:\/\/www.stacyblackman.com\/process\" target=\"_blank\" rel=\"nofollow\">comprehensive<\/a> consulting services. <a id=\"yiv5686242647yui_3_7_2_20_1350310324664_151\" href=\"https:\/\/www.stacyblackman.com\/contact\/\" target=\"_blank\" rel=\"nofollow\">Contact us<\/a> to learn more. Visit the website for <a id=\"yiv5686242647yui_3_2_0_19_1348440746756223\" title=\"Stacy Blackman reviews\" href=\"https:\/\/www.stacyblackman.com\/testimonials\" target=\"_blank\" rel=\"nofollow\">Stacy Blackman Reviews<\/a>, and check out the company\u2019s e-publications for more in depth school-by-school guidance.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Columbia Business School has launched a new, comprehensive brand positioning campaign to better define and communicate the core elements that make it one of the best business schools in the&#8230;<\/p>\n","protected":false},"author":122,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,3,6,8,749,243],"tags":[918,1317,1133,1906],"class_list":["post-21679","post","type-post","status-publish","format-standard","hentry","category-mba","category-b-school-life","category-current-events","category-fun-stuff","category-stacy-blackman","category-blog","tag-columbia-business-school","tag-glenn-hubbard","tag-new-branding-campaign","tag-stacy-blackman","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/21679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/users\/122"}],"replies":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/comments?post=21679"}],"version-history":[{"count":4,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/21679\/revisions"}],"predecessor-version":[{"id":21682,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/21679\/revisions\/21682"}],"wp:attachment":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/media?parent=21679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/categories?post=21679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/tags?post=21679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}