{"id":22074,"date":"2013-12-22T13:18:49","date_gmt":"2013-12-22T20:18:49","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=22074"},"modified":"2013-12-22T13:18:49","modified_gmt":"2013-12-22T20:18:49","slug":"mba-admissions-insead-and-marketing","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/mba-admissions-insead-and-marketing\/","title":{"rendered":"MBA Admissions: INSEAD and Marketing"},"content":{"rendered":"

A quick glance at INSEAD<\/a>: INSEAD currently ranks in second place in <\/em>Businessweek\u2019s<\/a> full-time global MBA rankings and in sixth place according to <\/em>The Financial Times<\/a> (2013)<\/a>.<\/em><\/p>\n

\"INSEAD\"<\/a>INSEAD Class of 2014 Profile<\/strong> <\/span><\/a><\/p>\n

Key facts:<\/strong><\/p>\n

\u2022 Average age \u2013 29 years old<\/p>\n

\u2022 Average years work experience \u2013 5 years<\/p>\n

\u2022 Average GMAT score<\/a> \u2013 702<\/p>\n

\u2022 Total number of students \u2013 1024 students<\/p>\n

Previous work experience:<\/strong><\/p>\n

\u2022 Corporate sectors \u2013 46%<\/p>\n

\u2022 Consulting \u2013 25%<\/p>\n

\u2022 Finance<\/a> \u2013 23%<\/p>\n

\u2022 Public sector\/non-profit \u2013 6%<\/p>\n

INSEAD Academics Related to Marketing\/Consumer Products<\/strong><\/p>\n

INSEAD\u2019s 10-month program is divided into five 8-week periods. In the first, second, and third periods, students take core courses. In the third, fourth, and fifth periods, students take electives (Note: The third period is a combination of both core and elective courses). Students can begin the program in January or September, but only the January intake offers a break for students to enjoy an internship.<\/p>\n

Core Courses in Period 1<\/span><\/strong><\/p>\n

\u2022 Financial Accounting<\/p>\n

\u2022 Organisational Behaviour 1<\/p>\n

\u2022 Financial Markets and Valuation<\/p>\n

\u2022 Prices and Markets<\/p>\n

\u2022 Uncertainty, Data and Judgment<\/p>\n

\u2022 Business Ethics<\/p>\n

Core Courses in Period 2<\/span><\/strong><\/p>\n

\u2022 Corporate Financial Policy<\/p>\n

\u2022 Marketing Management<\/p>\n

\u2022 Organisational Behaviour 2<\/p>\n

\u2022 Managerial Accounting<\/p>\n

\u2022 Process and Operations management<\/p>\n

\u2022 Strategy<\/p>\n

\u2022 Business Ethics<\/p>\n

Core Courses in Period 3<\/span><\/strong><\/p>\n

\u2022 International Political Analysis<\/p>\n

\u2022 Macroeconomics in the Global Economy<\/p>\n

(See core course descriptions here<\/a>.)<\/p>\n

Marketing Elective Course Offerings<\/strong><\/p>\n

\u2022 Advertising and Social Media Strategy<\/a><\/p>\n

\u2022 Brand Management <\/a><\/p>\n

\u2022 B2B Marketing<\/a><\/p>\n

\u2022 Customer Insight<\/a><\/p>\n

\u2022 Digital and Social Media Marketing<\/a> (a week-long field trip to New York City)<\/p>\n

\u2022 Distribution Channels and Sales Force<\/a><\/p>\n

\u2022 Market Driving Strategies <\/a><\/p>\n

\u2022 Marketing Communication <\/a><\/p>\n

\u2022 Pharmaceutical Marketing Strategy <\/a><\/p>\n

You can read more about the teaching and learning methods at INSEAD here<\/a> and about INSEAD\u2019s Marketing Research Seminar Series here<\/a>.<\/p>\n

INSEAD Marketing Research Centers<\/strong> <\/span><\/a><\/p>\n

\u2022 INSEAD Social Science Research Centre (ISSRC) <\/a><\/p>\n

\u2022 Wendel International Centre for Family Enterprise <\/a><\/p>\n

\u2022 Centre for Decision Making and Risk Analysis (CDMRA) <\/a><\/p>\n

Clubs for INSEAD Marketing Students<\/strong> <\/span><\/a><\/p>\n

\u2022 INSEAD Consumer and Luxury Goods <\/a><\/p>\n

\u2022 INSEAD High Tech & Telecom Club <\/a><\/p>\n

\u2022 INSEAD Media Club <\/a><\/p>\n

Marketing Hiring Stats at INSEAD <\/a><\/strong><\/span><\/p>\n

2012 marketing function:<\/strong><\/p>\n

9% of the class secures marketing positions after graduation<\/p>\n

18% of those who entered the corporate sector hold marketing\/sales roles<\/p>\n

Top Marketing-Related Employers in 2012 \/ # of hires:<\/p>\n

\u2022 Google \/ 18<\/p>\n

\u2022 Amazon \/ 14<\/p>\n

\u2022 Samsung \/ 11<\/p>\n

\u2022 Shell \/ 11<\/p>\n

\u2022 Siemens \/ 11<\/p>\n

\u2022 BP Group \/ 10<\/p>\n

\u2022 Apple \/ 8<\/p>\n

\u2022 L\u2019Or\u00e9al \/ 8<\/p>\n

\u2022 Microsoft \/ 5<\/p>\n

\u2022 Abbott \/ 4<\/p>\n

\u2022 Cargill \/ 4<\/p>\n

\u2022 Deutsche Post DHL \/ 4<\/p>\n

\u2022 Hilti Corporation \/ 4<\/p>\n

\u2022 Dong Energy \/ 3<\/p>\n

\u2022 GE \/ 3<\/p>\n

\u2022 GlaxoSmithKline \/ 3<\/p>\n

\u2022 Johnson & Johnson \/ 3<\/p>\n

\u2022 Syngenta \/ 3<\/p>\n

2012 Internship Statistics<\/strong><\/p>\n\n\n\n\n\n\n
Industry<\/strong><\/td>\n# of Interns<\/strong><\/td>\nWeekly Salary Range (\u20ac)<\/strong><\/td>\n<\/tr>\n
Consumer\/Luxury Goods<\/strong><\/td>\n11<\/td>\n700 \u2013 4,800<\/td>\n<\/tr>\n
Media\/Entertainment<\/strong><\/td>\n5<\/td>\n600 \u2013 2,200<\/td>\n<\/tr>\n
Travel\/Leisure Services<\/strong><\/td>\n7<\/td>\n400-5,100<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Please see our INSEAD B-School Zone<\/a> for more information on how Accepted.com can help you get accepted.<\/strong><\/p>\n

\"Applying<\/a><\/p>\n

\"Accepted.com\"<\/a> Accepted.com ~ Helping You Write Your Best <\/a><\/em><\/em><\/p>\n

 <\/p>\n

 <\/p>\n

Accepted.com's experienced admissions consultants<\/a> can help you create the most impressive application possible with comprehensive packages<\/a>, <\/i><\/b>or provide targeted assistance from picking perfect programs<\/a> to designing a dazzling resume<\/a>, constructing engaging essays<\/a>, or preparing for intense interview<\/a>s<\/a>\u2026and more! Accepted.com has guided thousands of applicants to acceptances at top MBA programs since 1994 \u2013 we know what works and what doesn't, so contact us<\/a> to get started now!
\n<\/span><\/p>\n

This article originally appeared on the Accepted Admissions Consulting Blog<\/a>, the official blog of Accepted.com.<\/em> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A quick glance at INSEAD: INSEAD currently ranks in second place in Businessweek\u2019s full-time global MBA rankings and in sixth place according to The Financial Times (2013). INSEAD Class of…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,6,939,775,113],"tags":[69,218],"class_list":["post-22074","post","type-post","status-publish","format-standard","hentry","category-mba","category-current-events","category-accepted","category-admission-consultants","category-applications","tag-insead","tag-marketing","entry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\n\t\t\n