{"id":25932,"date":"2014-10-21T15:37:22","date_gmt":"2014-10-21T22:37:22","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=25932"},"modified":"2014-10-21T15:37:53","modified_gmt":"2014-10-21T22:37:53","slug":"what-does-at-the-very-center-of-business-mean-for-cbs-applicants","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/what-does-at-the-very-center-of-business-mean-for-cbs-applicants\/","title":{"rendered":"What Does \u201cAt The Very Center of Business\u201d Mean for CBS Applicants?"},"content":{"rendered":"

\"I-Love-NY\"<\/a>Episode 1 in our Big Brand Theory series for MBA applicants: Columbia Business School\u2019s motto.<\/em><\/p>\n

Columbia Business School Essay 2 asks you to watch a short video entitled, \u201cThe Center<\/a>\u201d and then use it to answer the question, \u201cHow will you take advantage of being \u2018at the very center of business\u2019?\u201d The video and the essay question are Columbia\u2019s attempts to regain its brand and market share.<\/p>\n

Over the years, Columbia<\/a> strayed from its core strength: its geographic location and the access that the school offers its students. As a reaction to New York\u2019s financial industry shrinkage and then, a drop in applications, they began pitching teams, clusters, and close-knit communities. I\u2019m sorry, but those words do not even begin to describe Columbia.<\/p>\n

CBS is just like New York: historical, large, gritty, and filled with surprises. It doesn\u2019t coddle its students, and its students don\u2019t expect to be coddled. They are smart, resourceful, and assertive.<\/p>\n

So what does it mean to be at the very center of business? Well, you have the usual suspects: access to corporate world headquarters, brown bags with executives, subway rides to everything. But I ask you, where else can you have an accidental meeting at a cultural event with the Morgan Stanley\u2019s CEO, James Gorman, or award winning entertainer and entrepreneur Dr. Dre?<\/p>\n

Columbia wants its students to embrace New York and at the same time not allow the abundance of everything to intimidate them. Years ago, I watched a Columbia Business School PowerPoint presentation. The closing slide displayed a world map. The Columbia campus was superimposed on a big red apple that spread over half the Atlantic Ocean and an arrow pointing to the apple as the \"Center of the World.\" I keep that image in my mind as I offer my Accepted.com clients my best rendition of the song, New York, New York<\/em>, \u201cif you can make it there, you can make it anywhere\u201d (High kicks and all. Fortunately they can\u2019t see me when I do it)<\/p>\n

As a former admissions dean and director, I would expect to see an answer to that essay that would enable me to identify (and admit) people who thrive in the hustle bustle of New York. I would want my applicants to capture the energy of the city that never sleeps. At the same time, I would filter out students who would be intimidated by New York. I would want my students to love their NYC experience: rats, roaches and all.<\/p>\n

And now I need an Accepted.com consultant<\/a> to help me edit this blog down to 250 words or less. (Look for next week\u2019s episode of the Big Brand Theory: Kellogg \u2013 Are you Growth Minded?)<\/p>\n

\"Discover<\/a><\/p>\n

\"Natalie<\/a> By Natalie Grinblatt Epstein<\/a>, who when she\u2019s not listening to old Frank Sinatra songs about New York, consults with Accepted.com clients and reminisces about her Admission Director days.<\/em><\/em><\/p>\n

 <\/p>\n

 <\/p>\n

Related Resources:<\/strong><\/p>\n

\u2022 Columbia Business School 2015 MBA Essay Tips & Deadlines<\/a>
\n\u2022 How to Get Accepted to Columbia Business School<\/a>
\n\u2022 Columbia Business School Hosts AIGAC!<\/a><\/p>\n

Accepted.com's experienced admissions consultants<\/a> can help you create the most impressive application possible with comprehensive packages<\/a>, <\/i><\/b>or provide targeted assistance from picking perfect programs<\/a> to designing a dazzling resume<\/a>, constructing engaging essays<\/a>, or preparing for intense interview<\/a>s<\/a>\u2026and more! Accepted.com has guided thousands of applicants to acceptances at top MBA programs since 1994 \u2013 we know what works and what doesn't, so contact us<\/a> to get started now!<\/p>\n

This article originally appeared on the Accepted Admissions Consulting Blog<\/a>, the official blog of Accepted.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Episode 1 in our Big Brand Theory series for MBA applicants: Columbia Business School\u2019s motto. Columbia Business School Essay 2 asks you to watch a short video entitled, \u201cThe Center\u201d…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1,939,775,113,243],"tags":[132,918,821,1197,1198,1196,1208,1205,133],"class_list":["post-25932","post","type-post","status-publish","format-standard","hentry","category-mba","category-uncategorized","category-accepted","category-admission-consultants","category-applications","category-blog","tag-columbia","tag-columbia-business-school","tag-columbia-business-school-advice","tag-columbia-business-school-application","tag-columbia-business-school-mba-essays","tag-columbia-gsb","tag-columbia-gsb-application","tag-columbia-mba","tag-columbia-university","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/25932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/comments?post=25932"}],"version-history":[{"count":2,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/25932\/revisions"}],"predecessor-version":[{"id":25934,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/25932\/revisions\/25934"}],"wp:attachment":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/media?parent=25932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/categories?post=25932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/tags?post=25932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}