{"id":31546,"date":"2015-12-10T23:00:27","date_gmt":"2015-12-11T06:00:27","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/2015\/12\/writing-an-original-essay-a-snapshot-of-mba-applicant-trends\/"},"modified":"2015-12-10T23:00:27","modified_gmt":"2015-12-11T06:00:27","slug":"writing-an-original-essay-a-snapshot-of-mba-applicant-trends","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/writing-an-original-essay-a-snapshot-of-mba-applicant-trends\/","title":{"rendered":"Writing An Original Essay: A Snapshot of MBA Applicant Trends"},"content":{"rendered":"<figure><a href=\"https:\/\/admissionado.com\/wp-content\/uploads\/2015\/12\/mba_essay_word_analysis.jpg\" rel=\"attachment wp-att-18689\"><img decoding=\"async\" src=\"https:\/\/admissionado.com\/wp-content\/uploads\/2015\/12\/mba_essay_word_analysis.jpg\" alt=\"MBA Essay Word Usage Analysis | Admissionado\" class=\"aligncenter size-full wp-image-18689\" \/><\/a><\/figure>\n<p>\u201cAnyone else notice how\u2026 everyone does photography?\u201d<\/p>\n<p>We were in the thick of Round 1 and the Admissionado editors were wrapping up a monthly meeting. The deadline for Fuqua was fast approaching, so we were seeing a lot of \u201c<a href=\"https:\/\/admissionado.com\/resources\/essay-analysis\/duke-fuqua-mba-essay-analysis-essay-1\/\">25 Random Things<\/a>\u201d essays come across our virtual desks. As the new kid on the block, I had assumed it was a wacky coincidence that all of my clients were passionate enough about photography for it to make the cut for their tightly curated lists of 25 facts. <\/p>\n<p>Turns out\u2014not a coincidence, but rather, an understandable but all-too-common pitfall that we see on a lot of first tries with the personal essay: <strong>in an effort to stand out, you inadvertently end up making yourself look the same as every other MBA applicant.<\/strong><\/p>\n<p>How does this happen, you ask? As I say to my clients, let\u2019s crack this open\u2026<\/p>\n<h3>Using first drafts as data points<\/h3>\n<p>Admissionado has thousands of data points, those points being our applicants&#8217; first drafts. They shape our knowledge base for what\u2019s going to wow an admissions officer who has to wade through 3,456 applications. We know what will garner reactions like \u201csweet, never seen that before!\u201d and more importantly, we know what will garner the opposite, \u201cthat\u2019s been done.\u201d So let\u2019s take a look at what we found.<\/p>\n<h3>A Sample Of 9 First Drafts For Fuqua\u2019s \u201c25 Random Things\u201d Essay <\/h3>\n<p>Because it started this whole line of inquiry, let\u2019s start with photography. From 9 samples, the word \u201cphotography\u201d shows up\u2026 9 times. In a perfect world, where each \u2018fact\u2019 is truly distinct from another, we\u2019d only see the word once across 9 drafts.  <\/p>\n<p>So this could mean two things: <\/p>\n<ol>\n<li>Someone uses photography for more than one \u2018fact.\u2019 (which is a completely separate boo-boo, to be discussed at a later date)<\/li>\n<li>Most folks referenced photography at some point in their draft.<\/li>\n<\/ol>\n<figure><img decoding=\"async\" src=\"https:\/\/admissionado.com\/wp-content\/uploads\/2015\/12\/scenario2.png\" alt=\"scenario2\" class=\"aligncenter size-full wp-image-18620\" \/><\/figure>\n<p>Drumroll please\u2026. 5 separate people used \u201cphotography\u201d somewhere in their draft, suggesting a 55.5% occurrence. But does this extend beyond that one \u2018coincidence\u2019? Sure does! Out of the 9 drafts we sampled, here\u2019s where the topics clustered, based on associative words:<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/admissionado.com\/wp-content\/uploads\/2015\/12\/word_cloud1.png\" alt=\"word_cloud1\" class=\"aligncenter size-full wp-image-18624\" \/><\/figure>\n<p>Over the course of my editing career I&#8217;ve noticed a few reoccurring themes that really give me the ol\u2019 \u201chere we go again\u2026\u201d reaction. And if I\u2019m saying that, just imagine what an MBA admissions committee member is thinking!<\/p>\n<h3>Words Associated With &#8220;Travel&#8221;<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/admissionado.com\/wp-content\/uploads\/2015\/12\/pie_chart_travel.jpg\" alt=\"pie_chart_travel\" class=\"aligncenter size-full wp-image-18626\" \/><\/figure>\n<p>My favorite is \u2018bungee,\u2019 because, just like photography, it\u2019s meant to stand out, but if you see this once every three apps, well, it certainly doesn\u2019t stop being cool (I mean, bungee-jumping), but it does stop being surprising and unique. <\/p>\n<h3>Words Associated With &#8220;Media Consumption&#8221;<\/h3>\n<figure><a href=\"https:\/\/admissionado.com\/wp-content\/uploads\/2015\/12\/pie_chart_media_consumption.jpg\" rel=\"attachment wp-att-18664\"><img decoding=\"async\" src=\"https:\/\/admissionado.com\/wp-content\/uploads\/2015\/12\/pie_chart_media_consumption.jpg\" alt=\"Words Associated with Media Consumption | Admissionado\" class=\"aligncenter size-full wp-image-18664\" \/><\/a><\/figure>\n<p>As an editor, nothing brings out the red pen faster than seeing a bullet point about your favorite TV show. C\u2019mon guys, in the Golden Age of Television, Buzzfeed and iPhones, it\u2019d only be remarkable to say you <strong>DIDN\u2019T<\/strong> read or watch anything, ever. <\/p>\n<p>Unless you can honestly say \u201cI\u2019m the brilliant hero who personally convinced George R Martin to adapt his bestselling series Game of Thrones into an HBO show watched by millions,\u201d you\u2019re not allowed to say TV (and besides, we all know what they say about HBO not being TV&#8230;)<\/p>\n<h3>Words Associated With &#8220;Romance\/Love&#8221;<\/h3>\n<figure><a href=\"https:\/\/admissionado.com\/wp-content\/uploads\/2015\/12\/pie_chart_love.jpg\" rel=\"attachment wp-att-18682\"><img decoding=\"async\" src=\"https:\/\/admissionado.com\/wp-content\/uploads\/2015\/12\/pie_chart_love.jpg\" alt=\"Words Associated with Love | Admissionado\" class=\"aligncenter size-full wp-image-18682\" \/><\/a><\/figure>\n<p>This is definitely a thorny one, because the only response you can elicit is a \u201chuh, good for you!\u201d Just because it\u2019s personal doesn\u2019t mean it deserves a spot (or multiple) spots on your 25 list.<\/p>\n<p><strong>Write an MBA essay that stands out by using unique and descriptive language<\/strong><\/p>\n<p>So at first blush, these drafts seem very similar, just by virtue of the overlapping content.<\/p>\n<p>Does it mean everyone\u2019s the same?? <\/p>\n<p>Absolutely not. Remember\u2014this is about words\u2014which are the only things that you can overuse. <\/p>\n<p>Much like saying &#8220;I&#8217;m detail-oriented&#8221; or &#8220;synergy,&#8221; some words are super awesome only the first time, but their power waters down with infinite uses. Back to photography. <strong>The word should indicate:<\/strong> <\/p>\n<p>\u201cHey, I don\u2019t just wear a suit and crunch numbers\u2014I\u2019m creative, I have an eye for aesthetic, I look at the world around me\u2026\u201d <\/p>\n<p><strong>Instead it says: <\/strong><\/p>\n<p>\u201cI do something that everyone else does too\u2026\u201d (or, if we want to be really cynical, it could say: \u201cOof, coming up with 25 things is way harder than it looks, what should I do for the last few points\u2026 I do Instagram, there\u2019s a camera on my phone, I think that counts as photography\u2026\u201d)<\/p>\n<p>So, does that mean photography is off limits? Of course not! But have you thought about sharing things like this?<\/p>\n<ul>\n<li>Your love of teaching underprivileged kids darkroom developing<\/li>\n<li>That you curated a gallery exhibit of black and white portraits of chinchillas to promote awareness of cruelty to animals that raised $5K<\/li>\n<li>You have a burgeoning portfolio of wedding albums that you\u2019ve parlayed into a nice side business and your work has been featured by 7 wedding and lifestyle blogs?<\/li>\n<p>Notice something? Yep, the word \u201cphotography\u201d was not used once.<\/p>\n<p>So what\u2019s the upshot? Unique and descriptive language will past the predictable, and into the \u201coh, rad, this guy sounds awesome!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cAnyone else notice how\u2026 everyone does photography?\u201d We were in the thick of Round 1 and the Admissionado editors were wrapping up a monthly meeting. The deadline for Fuqua was&#8230;<\/p>\n","protected":false},"author":140,"featured_media":0,"comment_status":"open","ping_status":"1","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-31546","post","type-post","status-publish","format-standard","hentry","category-mba","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/31546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/comments?post=31546"}],"version-history":[{"count":0,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/31546\/revisions"}],"wp:attachment":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/media?parent=31546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/categories?post=31546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/tags?post=31546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}