{"id":33776,"date":"2016-07-18T13:36:39","date_gmt":"2016-07-18T20:36:39","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=33776"},"modified":"2016-07-18T13:36:39","modified_gmt":"2016-07-18T20:36:39","slug":"know-your-customer-meet-the-mba-admissions-committee-2","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/know-your-customer-meet-the-mba-admissions-committee-2\/","title":{"rendered":"Know Your &#8220;Customer&#8221;:  Meet the MBA Admissions Committee"},"content":{"rendered":"<p>Hope everyone's MBA applications are off to a fantastic start!<\/p>\n<p>Whether you're in marketing now or aspire to take that first marketing class in business school, you probably already know the value of understanding your customer or target audience. So, to help as you move into the essay-writing phase, we've gathered information on a sample set of M7 adcom members to give you a picture of \"who\" might be ultimately reading your applications. And as a reminder, by \"reading\", we mean \"skimming\". A former top 10\u00a0adcom member reiterated to us just last week that the average amount of time spent on each application is ~20-30 minutes per reader (eg. x2). That means you get two chances (at some schools) for the person reading your application to connect with what you have to say while only skimming the highlights.\u00a0Consider this as well as the profile of the potential\u00a0adcom member reading your application when considering how to describe your experiences and goals.\u00a0Happy writing!<\/p>\n<p>As always, contact us with any questions. We work with applicants like you to ensure that your application is geared towards your target audience and highlights your strengths and unique potential contributions!\u00a0<a href=\"https:\/\/www.vantagepointadmissions.com\/\" target=\"_blank\">www.vantagepointadmissions.com\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/gmatclub.com\/blog\/wp-content\/uploads\/2016\/07\/Meet-the-Adcom-Infographic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33777 size-full\" src=\"https:\/\/gmatclub.com\/blog\/wp-content\/uploads\/2016\/07\/Meet-the-Adcom-Infographic.jpg\" alt=\"Meet the Adcom Infographic\" width=\"960\" height=\"3072\" srcset=\"https:\/\/gmatclub.com\/blog\/wp-content\/uploads\/2016\/07\/Meet-the-Adcom-Infographic.jpg 960w, https:\/\/gmatclub.com\/blog\/wp-content\/uploads\/2016\/07\/Meet-the-Adcom-Infographic-94x300.jpg 94w, https:\/\/gmatclub.com\/blog\/wp-content\/uploads\/2016\/07\/Meet-the-Adcom-Infographic-768x2458.jpg 768w, https:\/\/gmatclub.com\/blog\/wp-content\/uploads\/2016\/07\/Meet-the-Adcom-Infographic-320x1024.jpg 320w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hope everyone&#8217;s MBA applications are off to a fantastic start! 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