{"id":34634,"date":"2016-09-27T15:06:18","date_gmt":"2016-09-27T22:06:18","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=34634"},"modified":"2016-09-27T15:06:18","modified_gmt":"2016-09-27T22:06:18","slug":"write-an-mba-goals-essays-that-turns-the-adcom-into-your-cheerleaders","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/write-an-mba-goals-essays-that-turns-the-adcom-into-your-cheerleaders\/","title":{"rendered":"Write an MBA Goals Essays that Turns the Adcom into Your Cheerleaders!"},"content":{"rendered":"<p><a href=\"https:\/\/reports.accepted.com\/mba\/why-mba\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43124 size-full\" src=\"https:\/\/blog.accepted.com\/wp-content\/uploads\/2016\/09\/goals-on-steroids.jpg\" alt=\"Download your free guide!\" width=\"700\" height=\"315\" \/><\/a><\/p>\n<p>By following the advice in the <a href=\"https:\/\/blog.accepted.com\/goals-in-mba-admissions-defined\/\">previous post<\/a> you can create goals that are clear, credible, and convincing, but they won\u2019t necessarily be exciting. They won\u2019t make the adcom reader think as she reads, \u201cWow, it would be great if he could do that!\u201d And this latter reaction is really what the goals essay should aim for. As all my clients have probably heard me say, you want to make your reader your cheerleader.<\/p>\n<p>To generate such a response, deliver goals plus \u2013 show how goals developed from <strong>experience<\/strong>, and describe <strong>motivation<\/strong> and <strong>vision <\/strong>for goals.<\/p>\n<p style=\"padding-left: 30px;\">\u2022 Experience\u00a0means when, where, and how your goals developed.<\/p>\n<p style=\"padding-left: 30px;\">\u2022\u00a0Motivation is the pivot point when something gained traction with you; when you became engaged and captivated in some way so that you want to pursue a given path.<\/p>\n<p style=\"padding-left: 30px;\">\u2022 Vision is the broader impact of achieving the goal, beyond your own immediate efforts.<\/p>\n<p>These three elements are separate words but in actuality will likely be intertwined. Here is a brief example, taken\u00a0from a sample goals essay:<\/p>\n<p style=\"padding-left: 30px;\">Last year, when I was in Taiwan advising a global financial services company on consolidating its Asia strategy, I found myself thinking what a shame it was that my relationship with the client proved responsive rather than proactive. With my knowledge of the region\u2019s changing demographic and logistical realities, I could have recommended strategic opportunities a year ago to prevent the client from getting bogged down in redundant acquisitions and incompatible markets. Following that experience, I envisioned a new consulting paradigm resembling primary care medicine, based on a long-term, prevention focused relationship between the consultant and client.<\/p>\n<p>Adding experience, motivation\u00a0and vision turns the goals from static to dynamic. There are three other advantages of \u201cgoals plus\u201d:<\/p>\n<p style=\"padding-left: 30px;\"><strong>1.<\/strong> The experiential basis enhances credibility.<\/p>\n<p style=\"padding-left: 30px;\"><strong>2.<\/strong> They <a href=\"https:\/\/blog.accepted.com\/5-elements-telling-attention-grabbing-story\/\">create a story<\/a>, which is more engaging and memorable than pure exposition.<\/p>\n<p style=\"padding-left: 30px;\"><strong>3.<\/strong> Your goals inherently differentiate you, because it\u2019s <em>your<\/em> story, it\u2019s naturally unique.<\/p>\n<p style=\"text-align: left;\"><i>\u201cGoals on Steroids\u201d is excerpted from the guide, <\/i><a href=\"https:\/\/reports.accepted.com\/mba\/why-mba\">Why MBA?<\/a>\u00a0<i>To read the complete guide,\u00a0<\/i><a href=\"https:\/\/reports.accepted.com\/mba\/why-mba\">click here<\/a><i>.<\/i><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reports.accepted.com\/mba\/why-mba?\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34577 size-full\" src=\"https:\/\/gmatclub.com\/blog\/wp-content\/uploads\/2016\/09\/Why-MBA.png.jpg\" alt=\"Why MBA.png\" width=\"600\" height=\"200\" srcset=\"https:\/\/gmatclub.com\/blog\/wp-content\/uploads\/2016\/09\/Why-MBA.png.jpg 600w, https:\/\/gmatclub.com\/blog\/wp-content\/uploads\/2016\/09\/Why-MBA.png-300x100.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><em><em><a href=\"https:\/\/www.accepted.com\/aboutus\/CindyTokumitsu\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8104\" title=\"Cindy Tokumitsu\" src=\"https:\/\/blog.accepted.com\/wp-content\/uploads\/2010\/12\/cindy.jpg\" alt=\"Cindy Tokumitsu\" width=\"70\" height=\"70\" \/><\/a> By <a href=\"https:\/\/www.accepted.com\/aboutus\/cindytokumitsu\" target=\"_blank\" rel=\"author\">Cindy Tokumitsu<\/a>,\u00a0author and co-author of numerous ebooks, articles, and guides, including<\/em><\/em><em><em>\u00a0<\/em><\/em><a href=\"https:\/\/reports.accepted.com\/mba\/where-you-should-apply\" target=\"_blank\">Best MBA Programs: A Guide to Selecting the Right One<\/a><em><em>. Cindy has advised hundreds of successful applicants in her fifteen years with Accepted.<\/em><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Resources:<\/strong><\/p>\n<p style=\"padding-left: 30px;\">\u2022\u00a0<a href=\"https:\/\/reports.accepted.com\/mba\/great-admissions-tips\">MBA Admissions A-Z: 26 Great Tips<\/a><br \/>\n\u2022\u00a0<a href=\"https:\/\/blog.accepted.com\/2016\/06\/26\/6-ways-prepare-compelling-mba-goals-essay\/\" rel=\"bookmark\">6 Ways to Prepare for Your Compelling MBA Goals Essay<\/a><br \/>\n\u2022\u00a0<a href=\"https:\/\/www.accepted.com\/mba\/selectivity-index\">Business School Selectivity Index<\/a>,\u00a0a tool to help you discover the\u00a0schools where you are competitive<\/p>\n<p style=\"padding-left: 30px;\">\n<p><a href=\"https:\/\/blog.accepted.com\/mba-goals-essays-that-turns-the-adcom-into-your-cheerleaders\/\" target=\"_blank\"><span style=\"margin: 0px; color: #1155cc; font-family: 'Georgia','serif';\">This article<\/span><\/a><span style=\"margin: 0px; color: #222222; font-family: 'Georgia','serif';\">\u00a0<\/span><i><span style=\"margin: 0px; color: #222222; font-family: 'Georgia','serif';\">originally appeared on\u00a0<\/span><\/i><a href=\"https:\/\/blog.accepted.com\/\" target=\"_blank\"><span style=\"margin: 0px; color: #1155cc; font-family: 'Georgia','serif';\">blog.accepted.com<\/span><\/a><i><span style=\"margin: 0px; color: #222222; font-family: 'Georgia','serif';\">.<\/span><\/i><\/p>\n<p><span style=\"margin: 0px; color: #222222; font-family: 'Georgia','serif';\">Applying to a top b-school? The talented folks at Accepted have helped hundreds of applicants get accepted to their dream programs. Whether you are figuring out where to apply, writing your application essays, or prepping for your interviews, we are just a call (or click) away.<\/span><\/p>\n<p><span style=\"margin: 0px; color: #222222; font-family: 'Georgia','serif';\">Contact us, and get matched up with the consultant who will help\u00a0<i>you\u00a0<\/i><\/span><a href=\"https:\/\/hubs.ly\/H01gxJF0\" target=\"_blank\"><span style=\"margin: 0px; color: #1155cc; font-family: 'Georgia','serif';\">get accepted<\/span><\/a><span style=\"margin: 0px; color: #222222; font-family: 'Georgia','serif';\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By following the advice in the previous post you can create goals that are clear, credible, and convincing, but they won\u2019t necessarily be exciting. They won\u2019t make the adcom reader&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,939,775,113,243],"tags":[1347,150,571],"class_list":["post-34634","post","type-post","status-publish","format-standard","hentry","category-mba","category-accepted","category-admission-consultants","category-applications","category-blog","tag-goal","tag-goals","tag-goals-essay","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/34634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/comments?post=34634"}],"version-history":[{"count":1,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/34634\/revisions"}],"predecessor-version":[{"id":34635,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/34634\/revisions\/34635"}],"wp:attachment":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/media?parent=34634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/categories?post=34634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/tags?post=34634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}