{"id":39025,"date":"2017-09-05T06:15:53","date_gmt":"2017-09-05T13:15:53","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=39025"},"modified":"2017-09-05T00:58:13","modified_gmt":"2017-09-05T07:58:13","slug":"what-does-at-the-very-center-of-business-mean-for-cbs-applicants-3","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/what-does-at-the-very-center-of-business-mean-for-cbs-applicants-3\/","title":{"rendered":"What Does \u201cAt The Very Center of Business\u201d Mean for CBS Applicants?"},"content":{"rendered":"

\"Learn<\/a><\/p>\n

Columbia Business School Essay 2 asks you to watch a short video entitled, \u201cThe Center\u201d and then use it to answer the question, \u201cHow will you take advantage of being \u2018at the very center of business\u2019?\u201d The video and the essay question have enabled Columbia to regain its brand and market share.<\/p>\n

Over the years, Columbia strayed from its core strength: its geographic location and the access that the school offers its students. As a reaction to New York\u2019s financial industry shrinkage and then, a drop in applications, they began pitching teams, clusters, and close-knit communities. I\u2019m sorry, but those words do not even begin to describe Columbia.<\/p>\n

CBS is just like New York: historical, large, gritty, and filled with surprises. It doesn\u2019t coddle its students, and its students don\u2019t expect to be coddled. They are smart, resourceful, and assertive.<\/a><\/p>\n

So what does it mean to be at the very center of business? Well, you have the usual suspects: access to corporate world headquarters, brown bags with executives, subway rides to everything. But I ask you, where else can you have an accidental meeting at a cultural event with the Morgan Stanley\u2019s CEO, James Gorman, or award winning entertainer and entrepreneur Dr. Dre?<\/p>\n

Columbia wants its students to embrace New York and at the same time not allow the abundance of everything to intimidate them. Years ago, I watched a Columbia Business School<\/a> PowerPoint presentation. The closing slide displayed a world map. The Columbia campus was superimposed on a big red apple that spread over half the Atlantic Ocean and an arrow pointing to the apple as the \u201cCenter of the World.\u201d I keep that image in my mind as I offer my Accepted clients my best rendition of the song, New York, New York, \u201cif you can make it there, you can make it anywhere\u201d (High kicks and all. Fortunately they can\u2019t see me when I dance).<\/p>\n

As a former admissions dean and director, I would expect to see an answer to that essay that would enable me to identify (and admit) people who thrive in the hustle bustle of New York. I would want my applicants to capture the energy of the city that never sleeps. I would hope that the applicant understands the living laboratory we fondly call, \u201cThe City.\u201d At the same time, I would filter out students who would be intimidated by New York. I would want my students to love their NYC experience: rats, roaches and all.<\/p>\n

This post is part of our Big Brand Theory Series<\/a> for MBA applicants.<\/em><\/p>\n

\"Register<\/a><\/p>\n

 <\/p>\n

\"Natalie<\/a> By Natalie Grinblatt Epstein<\/a>, an accomplished Accepted consultant\/editor (since 2008) and entrepreneur. Natalie is a former MBA Admissions Dean and Director at Ross, Johnson, and Carey. Want Natalie to help you get accepted to business school? Click here to get in touch!<\/a><\/strong><\/em><\/p>\n

Related Resources:<\/strong><\/p>\n

\u2022 Leadership in Admissions<\/a>, a free guide
\n\u2022 Columbia Business School MBA Essay Tips & Deadlines<\/a>
\n\u2022 Podcast Interview with the Columbia Business School Admissions Team<\/a><\/p>\n

This article<\/a>\u00a0originally appeared on\u00a0<\/i>blog.accepted.com<\/a>.<\/i><\/p>\n

Applying to a top b-school? The talented folks at Accepted have helped hundreds of applicants get accepted to their dream programs. Whether you are figuring out where to apply, writing your application essays, or prepping for your interviews, we are just a call (or click) away.<\/p>\n

Contact us, and get matched up with the consultant who will help\u00a0you\u00a0<\/i>get accepted<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Columbia Business School Essay 2 asks you to watch a short video entitled, \u201cThe Center\u201d and then use it to answer the question, \u201cHow will you take advantage of being…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,939,775,113,243],"tags":[918,1197,1205,133,395,1671],"class_list":["post-39025","post","type-post","status-publish","format-standard","hentry","category-mba","category-accepted","category-admission-consultants","category-applications","category-blog","tag-columbia-business-school","tag-columbia-business-school-application","tag-columbia-mba","tag-columbia-university","tag-new-york","tag-why-columbia","entry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\n\t\t\n