{"id":42228,"date":"2018-06-22T10:00:09","date_gmt":"2018-06-22T17:00:09","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=42228"},"modified":"2018-06-18T14:49:22","modified_gmt":"2018-06-18T21:49:22","slug":"northwestern-university-kellogg-essay-analysis-2018-2019","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/northwestern-university-kellogg-essay-analysis-2018-2019\/","title":{"rendered":"Northwestern University (Kellogg) Essay Analysis, 2018\u20132019"},"content":{"rendered":"
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The Kellogg School of Management at Northwestern University has not changed its application essay questions this year, after making only minimal changes to its prompts last season, when mbaMission Senior Consultant Rachel Hyman was a admissions officer at Kellogg. So, who better to ask than Rachel for an opinion on how to approach them? In discussing Kellogg\u2019s questions, Rachel commented, \u201cWhen I was in the admissions office, we looked for authentic personal self-reflection in essays. With one question about brave leaders and the other about personal and professional growth, Kellogg provides opportunities for applicants to reveal that they have it within them to reflect and develop their skills and characters. I would encourage applicants to really ensure that they give the admissions committee an opportunity to get to know the real you, your journey [growth] so far [to become a stronger leader], and why you are a critical piece within the Kellogg mosaic. Don\u2019t hesitate to let them know about how you will create lasting value and grow as an individual through your relationship with Kellogg.\u201d\u00a0Consider this perspective\u2014one in which you are opening yourself up to the admissions committee and sharing not just your accomplishments but also your experiences and values\u2014as you write your essays. Our analysis follows\u2026<\/p>\n

Please feel free to request a\u00a0free consultation<\/a>\u00a0with Rachel Hyman.<\/p>\n

Required Essay 1: Kellogg\u2019s purpose is to educate, equip & inspire brave leaders who create lasting value.\u00a0 Tell us about a time you have demonstrated leadership and created lasting value. What challenges did you face, and what did you learn? (450 words)<\/strong><\/p>\n

In reality, this is a fairly straightforward essay prompt, and we recommend responding in an equally straightforward manner. Launch directly into the story of your leadership experience and detail the specific actions you took in directing others to achieve some kind of enduring result. The key here is to show you shared a valuable experience with colleagues, extracted the most from your team members, and attained a desired outcome. Although we often note that not all great leadership stories necessarily have to end in success, Kellogg\u2019s request for evidence of \u201clasting value\u201d certainly implies that the school wants to hear about a situation that had a positive, if not victorious, outcome. You will need to convey not only your role in spearheading a group to achieve what you did but also how that achievement persists to this day.<\/p>\n

Note that Kellogg does not specify that the experience you share must be related to your workplace or career. Leadership does not need to have an official title attached to it, and it can be expressed in a community service or even family life setting just as much as in a workplace, so explore all the different areas of your life for possible stories. We recommend using a narrative approach to presenting your story, but be sure to also share the thought process and motivation(s) behind your actions. This way, the admissions committee will take away both a clear picture of what you accomplished and the aspects of your character that inspired you and helped enable your success.<\/p>\n

That said, the school acknowledges within the prompt that even endeavors that have a positive result are rarely smooth sailing from beginning to end\u2014hence the question about challenges faced. A mistake applicants often make in writing this kind of essay is presenting a strong narrative in which they are incredible leaders, and then near the end, making a brief (and typically disjointed) reference to a hardship or conflict encountered along the way, meant to fulfill the \u201cchallenges\u201d element of the essay query. To be effective and believable, your ups and downs must be woven intrinsically into your narrative, rather than simply acknowledged at the end. Clearly explaining how you approached and prevailed over the challenge at hand is crucial, so go beyond simply describing the roadblock itself and ensure that you detail your response and the inner workings of your decision making at that point.<\/p>\n

Lastly, do not forget or neglect to explain what you learned from the experience\u2014Kellogg specifically asks you to do so! And keep in mind that for your takeaways to be \u201cmeaningful,\u201d they have to be profoundly connected to your narrative. The admissions reader should be able to easily understand the connection between the situation you describe and your subsequent learnings.<\/p>\n

Required Essay 2: Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)<\/strong><\/p>\n

How have you grown in the past? The best way to answer this question is to really take the question at face value and think about\u2026 how you have grown in the past! Kellogg has no preconceived notions of what applicants should offer in response to this query; it simply wants to learn more about who you are now and how you came to be this person. Rather than pandering to what you\u00a0think\u00a0Kellogg wants to hear or trying to conceive of a storyline that seems like it would sound good, truly reflect on your growth to date and focus on analyzing one or two recent experiences that effectively reveal how you have developed and matured.<\/p>\n

You might use the first 200\u2013250 words of your essay to share a brief anecdote or two illustrating your growth. These stories can be thematically connected, or they can present two separate circumstances in which you grew in different ways. This portion of your essay will show that you possess the capacity to grow, so in the rest of your submission, you can outline your agenda for growth\u00a0at Kellogg<\/em>. You can focus on academic and\/or professional needs or on broader personal needs (such as intellectual growth or global exposure)\u2014either option is fine. What is important is that you clearly show a genuine understanding of how Kellogg is the right catalyst for your anticipated development. If your connection to the school is merely superficial\u2014based just on rankings or reputation, for example\u2014you will reveal only that you do not truly grasp the potential inherent in your time in the program. So do your research and really learn about Kellogg in depth, and then present clear links between the program and your developmental needs, going beyond a simple listing of courses or resources and illustrating a more thorough and personalized connection between the offerings and your specific needs and interests.<\/p>\n

This question involves many of the elements of a traditional personal statement essay, so we encourage you to download your\u00a0free\u00a0copy of the\u00a0mbaMission Personal Statement Guide<\/a><\/strong>. This complimentary guide explains ways of approaching these topics effectively and offers several sample essays as examples. Feel free to\u00a0download<\/a><\/strong>\u00a0<\/strong>your copy today.<\/p>\n

And for a thorough exploration of Kellogg\u2019s academic program, unique offerings, social life, and other key characteristics, be sure to download the\u00a0mbaMission Insider\u2019s Guide to the Kellogg School of Management<\/a><\/strong>, which is also available free of charge.<\/p>\n

Certain applicants will respond to additional questions:<\/strong><\/p>\n

Dual-degree applicants:\u00a0For applicants to the MMM or JD-MBA dual degree programs, please explain why that program is right for you. (250 words)<\/strong><\/p>\n

If you are applying to one of Kellogg\u2019s dual degree programs, you should be ready to demonstrate a great deal of intentionality. After all, you are committing to a specialized path that requires additional time and cost. With a limit of just 250 words, you have no choice but to cut to the chase and specify how a dual degree is necessary for you to achieve your particular desired outcomes. After presenting your goals, you will need to tie these goals specifically to the Kellogg programs you are targeting and to their associated resources. This essay is essentially another opportunity (after Essay 2) to explain your distinct need to attend Kellogg, only here, you can focus on showcasing the non-MBA portion of your intended degree.<\/p>\n

Re-applicants:\u00a0Since your previous application, what steps have you taken to strengthen your candidacy? (250 word limit)<\/strong><\/p>\n

Whether you have improved your academic record, received a promotion, begun a new and exciting project, increased your community involvement, or taken on some sort of personal challenge, the key to success with this essay is conveying a very deliberate path of achievement. Kellogg wants to know that you have been actively striving to improve yourself and your profile, and that you have seized opportunities during the previous year to do so, because a Kellogg MBA is vital to you. The responses to this essay question will vary greatly from one candidate to the next, because each person\u2019s needs and experiences differ. We are more than happy to provide one-on-one assistance with this highly personal essay to ensure that your efforts over the past year are presented in the best light possible.<\/p>\n

All applicants have the opportunity to provide explanations or clarification in\u00a0Additional Information. If needed, use this section to briefly describe any extenuating circumstances (e.g. unexplained gaps in work experience, choice of recommenders, inconsistent or questionable academic performance, etc.) (no word count)<\/strong><\/p>\n

However tempted you might be, this is\u00a0not\u00a0the place to paste in a strong essay you wrote for another school or to offer a few anecdotes that you were unable to incorporate into any of your other essays. Instead, this is your opportunity, if needed, to address any lingering questions that an admissions officer may have about your candidacy, such as a poor grade or overall GPA, a low GMAT score, a gap in your work experience, etc. Consider downloading our\u00a0free\u00a0mbaMission Optional Essays Guide<\/a><\/strong>, in which we offer detailed advice on when and how to take advantage of the optional essay, along with multiple sample essays, to help you mitigate any problem areas in your profile.<\/p>\n

Required Video Essay: The Video Essay is one component of the application and provides you with an additional opportunity to demonstrate what you will bring to our vibrant Kellogg community \u2013 in an interactive way. You will respond to several short video essay questions. The questions are designed to bring to life the person we have learned about on paper.<\/strong><\/p>\n

After submitting an application and payment, you will be able to access the video essay through your application status page. One question will be a \u201cget to know you\u201d icebreaker type of question. The second question will be an opportunity to describe your plans for the future and how Kellogg will help you on that journey. The other questions will be randomly generated questions that will be similar to interview questions.<\/strong><\/p>\n

There are practice questions that you may complete as many times as you like to get comfortable with the format and technology. The practice questions and experience will simulate the actual video essay experience, so this is meant to be a useful tool to help you feel prepared.<\/strong><\/p>\n

We encourage you to practice so you are comfortable with the format once it is time to complete the official questions. There is not an opportunity to re-do the answer to the official video essay questions.<\/strong><\/p>\n

You will have 20 seconds to think about the question and up to one minute to give your response.<\/strong><\/p>\n

We estimate the video essays will take 20\u201325 minutes to complete\u2014which includes time for set-up and answering all the practice questions.\u00a0 You will need an internet connected computer with a webcam, microphone and an updated version of Adobe Flash in order to complete the video essay.<\/strong><\/p>\n

Start by taking a deep breath. We understand that these video essays can make you feel like you are being put on the spot, but Kellogg is really not trying to scare you. The admissions committee simply wants a more dynamic representation of your personality than a written essay can provide. You cannot answer any of the school\u2019s video questions incorrectly, so do not concern yourself with trying to give the \u201cright\u201d answer. Just respond to each query honestly, as smoothly as you can (despite any nervousness you may be feeling), and be yourself so the school can get a better sense of the unique individual you are. Thankfully, Kellogg provides some basic information about the nature of several of the questions you will encounter in the application\u2019s video segment, so you will not be going in totally blind.<\/p>\n

The \u201cget to know you\u201d question will be about a topic you know very well\u2014you! Kellogg refers to this question as an \u201cicebreaker,\u201d so imagine meeting someone for the first time at a party or other event. Similar questions to what you might ask each other in the process of getting acquainted are what you can very likely expect from Kellogg. Examples we can imagine are \u201cWhat is your favorite book and why?,\u201d \u201cIf you unexpectedly had 24 work-free hours, how would you spend them?,\u201d and (as Kellogg itself offers on its site) \u201cIf you could live anywhere in the world for a year, where would it be and why?\u201d Although we are going to assume that you already know yourself pretty well, these types of queries sometimes require a moment or two of thought before a clear answer can be offered. So take some time to imagine these sorts of questions (you can even Google \u201cicebreaker questions\u201d to find lists of general examples) and practice delving into your personality in this way. \u00a0Who knows, you might even learn something new about yourself in the process!<\/p>\n

Fortunately, Kellogg very kindly provides the school-specific question in advance:\u00a0\u201cWhat path are you interested in pursuing, how will you get there, and why is\u00a0this<\/em>\u00a0program right for you?\u201d\u00a0With respect to your interest in Kellogg, you need to truly understand why you are choosing\u00a0this\u00a0specific program for your MBA. By that, we do not mean that you should create and memorize a laundry list of reasons. Instead, you must have a comprehensive understanding of the resources the school offers and be able to clearly and concisely express which ones are of particular importance and significance to you\u2014and why. Then, when you are recording your video response, you will need to convey this information in a way that is sincere and compelling. That will not happen if you are listing facts you have simply committed to memory! Kellogg offers very clear advice on this: \u201cWe don\u2019t want scripted answers\u2014we want to get to know you and learn something new. \u2026 When you record your answer speak authentically\u2014we can tell if you are reading notes! And, no need to memorize an answer to the Kellogg question\u2026 it might make you sound like a robot.\u201d\u00a0The research you do on the school for Essay 2 will of course be valuable here as well.<\/p>\n

You cannot expect for sure that you will be asked to describe a challenge, but do not dismiss this possibility altogether. Kellogg says that some of the questions posed will be \u201csimilar to interview questions,\u201d and queries about past challenges are most definitely common in MBA\u00a0interviews! You may wish to download a\u00a0free\u00a0copy of the\u00a0mbaMission Interview Guid<\/strong>e<\/b><\/a>, which, in addition to advice on preparing for and mastering the interview process, includes several pages of common interview questions that could be helpful in approaching your Kellogg video essays.<\/p>\n

One minute is not very long, so run through several practice sessions\u2014perhaps in front of a mirror\u2014to get a sense of how quickly those 60 seconds will pass when you are in front of the camera. Although you can prepare as much as you want (the school even provides practice questions to help you do so), you get only one chance at the recording. If you stumble while answering or ultimately are unhappy with your answer, unfortunately, you cannot do anything about it. You will not be able to rerecord your responses or try again another time. This may make you nervous, but we encourage you to view the situation a little differently. Kellogg wants to get to know the\u00a0authentic<\/em>\u00a0you through these video essays. If you fumble for words or lose your train of thought, just laugh or shrug and continue with your response. Accepting a mistake with a sense of humor and grace will give the admissions committee a more positive and natural impression of your personality than rigid scripting and overpreparation ever could.<\/p>\n

The Next Step\u2014Mastering Your Kellogg Interview:\u00a0<\/strong><\/em>Many MBA candidates find admissions interviews stressful and intimidating, but mastering this important element of the application process is definitely possible\u2014the key is informed preparation. And to help you develop this high level of preparation, we offer our\u00a0free Interview Primers<\/a><\/strong>! Download your free copy of the\u00a0Northwestern Kellogg Interview Primer<\/a><\/strong>\u00a0today!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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