{"id":45239,"date":"2019-04-10T13:00:02","date_gmt":"2019-04-10T20:00:02","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/2019\/04\/face-off-kellogg-vs-ross\/"},"modified":"2019-04-10T13:00:02","modified_gmt":"2019-04-10T20:00:02","slug":"face-off-kellogg-vs-ross","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/face-off-kellogg-vs-ross\/","title":{"rendered":"Face Off: Kellogg vs. Ross"},"content":{"rendered":"

\"Kellogg<\/p>\n

The school selection process for MBA applicants can seem daunting. With so many highly ranked business schools, how can you decide which one is right for you? Today, SBC introduces a new blog series called Face Off. <\/strong>Here, we’ll tease out the strengths and differences between two similarly ranked b-schools and explore their admissions processes. First up: the Kellogg MBA application versus the Ross MBA application.<\/p>\n

How do the admissions requirements and selectivity compare between the pair?\u00a0 <\/strong><\/h4>\n

\u201cKellogg wants sparkly, dynamic people,\u201d says a former Kellogg Admissions Officer at SBC. \u201cIn the Kellogg MBA application process, there’s also a significant focus on academic rigor and GMAT average in the two year full-time program.” For the class entering in 2018, Kellogg\u2019s GMAT average of 732 was number 2 behind Stanford.<\/p>\n

The Kellogg MBA application entails video essays that show how a candidate can think on their feet. Icebreaker questions in the past have included “What would you do with an extra hour every day?” or \u201cWhat celebrity would you most want to go to Starbucks with?\u201d<\/p>\n

These nuances allow the Kellogg MBA application to screen for personality through an “elevator pitch” ability. Kellogg wants candidates to show strong interview skills and authentic excitement about Kellogg program specifics via its novel application format.<\/p>\n

In its application, Ross\u2019s essay prompts are traditional (not video-based) but entail more flexibility than Kellogg.<\/p>\n

\u201cOne of the things we heard from applicants was that they loved having the option to choose which essay prompt to respond to. So we\u2019re keeping that feature but providing two options per short answer group rather than three,\u201d Admissions Director Soojin Kwon explained last season on her blog<\/a>.\u00a0 \u201cWe kept the ones that seemed to provide the best platform for sharing something meaningful and unique about yourselves.\u201d<\/p>\n

Ultimately, both schools want to know what you’ll contribute to the learning environment<\/strong><\/h5>\n

Like Kellogg, Ross also looks for candidates who truly understand the program values. They hope to meet applicants who want to be there, and who demonstrate how they intend to contribute to the learning and extracurricular environment.<\/p>\n

The Kellogg MBA application process includes an interview for the vast majority applicants, and it is a traditional 1:1 interview. However, Ross is more selective about interview invitations than Kellogg.\u00a0 Ross offers a group interview process with its Michigan Team Based Exercise “Interview.” This exercise is designed to assess team dynamics and communication styles.<\/p>\n

Northwestern’s Kellogg School of Management<\/a> and the Michigan Ross School of Business<\/a> have similar program strengths. Plus, they attract similar recruiters and are both highly ranked. What key differences between the two schools should an MBA applicant consider?\u00a0 <\/strong><\/h4>\n

Both programs seek well-rounded candidates with strong academic attributes and depth of character. Likewise, both programs boast a very team-focused culture and environment.\u00a0 A former Ross Admissions Officer on the SBC team says that Ross focuses on \u201cleadership, teamwork, intellectual aptitude, and creativity,\u201d in its admissions process.<\/p>\n

Kellogg\u2019s focus is similar. \u201cKellogg is looking for leadership, strong academic record and a track record of involvement,\u201d explains a former Kellogg Admissions Officer on our consulting team.\u00a0 Still, within these general categories, Kellogg is more selective on most application criteria—GMAT\/GRE, GPA, work experience, community leadership, etc—relative to Ross.<\/p>\n

The key difference between the programs\u00a0 is reputation. Kellogg consistently ranks in the top 5 of MBA programs in the US. Most rankings place Ross between 10 and 20 range. Higher brand value for Kellogg typically correlates with more robust alumni networks and student peer groups.<\/p>\n

\u201cGiven the choice between two disparate ranked programs, the majority of our past clients turn down the lower ranked program for a better brand,\u201d Stacy Blackman says.<\/p>\n

A tough decision to make\u00a0<\/strong><\/h5>\n

\u201cIn one instance this past season, a client took several weeks to decide between a full ride scholarship to Ross versus a no scholarship offer to Kellogg. The client was initially quite torn. She felt that both programs would open the same doors upon graduation, given that employment reports show nearly identical data points. <\/em><\/p>\n

Not being $200k in debt, through the Ross scholarship, was very tempting for this client. After attending the admit events for both programs and extensive diligence, this client decided on Kellogg. She felt that Kellogg, with its stronger reputation, would afford an edge throughout short and long-term career changes in her future.\u201d<\/em><\/p>\n

Next up: How do the two schools\u2019 locations compare?\u00a0 What impact will this have on the student experience and\/or job opportunities?\u00a0 <\/strong><\/h4>\n

Both locations, Ann Arbor, Mich., and Evanston, Ill., are appealing and vibrant college towns. Evanston is adjacent to Chicago, which is a U.S. mecca of urban life and cultural experiences. That urban proximity gives the advantage to Kellogg, even with its cold winters.\u00a0 Ann Arbor\u2019s proximate city of Detroit isn\u2019t the finest urban experience the US has to offer.<\/p>\n

Now then, how do the two schools\u2019 MBA cohorts compare in terms of quality and culture?\u00a0 <\/strong><\/h4>\n

Michigan Ross\u2019s full time MBA program class of 2020 is slightly smaller at 423<\/a>, versus Kellogg\u2019s 478<\/a>. Kellogg has a higher percentage of both woman (46%) and internationals (34%), relative to Ross which is at woman (43%) and international (32%) representation. Kellogg has an advantage with respect to diverse perspectives, although both programs are known for their collaborative culture.<\/p>\n

How do the two curriculums and teaching methods compare?<\/strong><\/h4>\n

Historically, Kellogg has been stereotyped as a marketing program. In reality, by function and industry, Kellogg\u2019s outplacement into marketing is almost identical to that of Ross. Marketing has become less of a hot area for Kellogg in recent years, overshadowed by other specialty areas.<\/p>\n

Noteworthy for Kellogg is that it has diverse tracks and specialized programs. Data Analytics, Tech, Entrepreneurship are all hot at Kellogg. With a smaller cohort of 60 students, Kellogg\u2019s MMM curriculum is a dual-degree combination of MBA and Master of Design Innovation. It has attracted strong appeal to consultants and people oriented towards design-thinking.<\/p>\n

The 1 year (1Y) program at Kellogg class is growing in enrollment. This could be an excellent option for applicants with a softer GMAT who have already completed a few undergrad business classes.<\/p>\n

“If an applicant wants to stay in same field, and doesn\u2019t need an internship, Kellogg 1Y could be a good option for a top tier program,\u201d says a former Kellogg Admissions Officer at SBC.\u00a0 Additional specialized tracks at Kellogg include:<\/p>\n