{"id":47904,"date":"2020-02-04T06:00:20","date_gmt":"2020-02-04T13:00:20","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=47904"},"modified":"2020-02-02T06:04:30","modified_gmt":"2020-02-02T13:04:30","slug":"how-much-does-your-social-media-presence-factor-into-the-application-process","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/how-much-does-your-social-media-presence-factor-into-the-application-process\/","title":{"rendered":"How Much Does Your Social Media Presence Factor Into the Application Process?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.accepted.com\/wp-content\/uploads\/2020\/01\/How-much-does-your-social-media-presence-factor-into-the-application-process1.jpg\" alt=\"\" class=\"wp-image-67295\"\/><\/figure><\/div>\n\n\n\n<p>On January 13<sup>th<\/sup>,&nbsp;<a href=\"https:\/\/www.kaptest.com\/blog\/press\/2020\/01\/13\/kaplan-survey-percentage-of-college-admissions-officers-who-visit-applicants-social-media-pages-on-the-rise-again\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kaplan Test Prep<\/a>&nbsp;released the results of their annual survey of business schools, speaking to admissions officers from 288 top schools around the country. The results clearly indicate that an applicant\u2019s social media profile could well be a factor in the application process. Here are some particularly important stats:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>36% of admissions officers said they visited applicants\u2019 social media accounts, including Facebook, Instagram, Twitter, and YouTube, to learn more about them.<\/li><li>Of those who said they visited social media sites, 19% said they do it \u201coften.\u201d<\/li><li>Social media accounts negatively impacted an applicant 32% of the time, and had a positive impact 38% of the time.&nbsp;<\/li><li>59% of admissions officers considered social media accounts \u201cfair game,\u201d while the other 41% said it was \u201can invasion of privacy that shouldn\u2019t be done.\u201d&nbsp;<\/li><\/ul>\n\n\n\n<p>So what does this mean for you? It means that before you apply, you should seriously consider doing an audit of ALL of your social media accounts. Don\u2019t leave a single one out, even if you think that you\u2019ve only used Pinterest for collecting cute ideas for knitting socks, or Instagram for posting pictures of your dog. At some point you may have posted, liked, or commented on something inappropriate.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.accepted.com\/cs\/c\/?cta_guid=0498b131-39c1-40c4-aa04-8434ed7c43c1&amp;placement_guid=332ce827-d7de-4f9f-9f9e-ecbe72f20b41&amp;portal_id=58291&amp;canon=https%3A%2F%2Fblog.accepted.com%2Fthe-increasingly-important-role-of-social-media-in-the-application-process%2F&amp;redirect_url=APefjpG-AE_NLOBPl76UCnkKJlcVno8O4no_ayv7vbImdOJSEkHqIjBn8iBAsOY51aei9fJHQ03wv1Rp3_wmHMlDexw60Pxtvf7PkwwwyhjSWaFUVNyIfvDOi2VMfMZt42g1KQvjfXaj_sIAR6V1P0nNt1yPP4P7UkkFEN_eidkKpWcga90LZvRTY3fQuLAQD18tFngLLCAcdcrNMXwTx833m-2a4w-TnJtXADahP2o7TqN2gzt6HV9EQ1H13ag7lx2Vns4y_uA0dhHK2_hHuJ118gCvH_C00iJBGq47_bYYX9-CAZo8ynRiFBxLViH_VBrZfW1_96vy&amp;click=ef47c2c0-1a1d-4dff-b050-a86a3cb6de67&amp;hsutk=563e47b25a2a4d68b9e8132f8e1b91e3&amp;signature=AAH58kFuiHLvjw-NA_zoLZDBzUDZUTL-8Q&amp;utm_referrer=https%3A%2F%2Fblog.accepted.com%2F&amp;__hstc=76425034.563e47b25a2a4d68b9e8132f8e1b91e3.1565627464200.1580641017487.1580645176074.398&amp;__hssc=76425034.19.1580645176074&amp;__hsfp=3447438347&amp;contentType=blog-post\">Schedule a free admissions consultation &gt;&gt;<\/a><\/p>\n\n\n\n<p>To help you do your social media audit, we have put together the steps below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Steps to Optimizing Your Online Presence<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Google yourself<\/h3>\n\n\n\n<p>You want to see what admissions officers will see, so start with a simple Google search for your name. Once you see where you have a presence and where you don\u2019t, then you can continue on to the following steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Clean up your act<\/h3>\n\n\n\n<p>Your application package could be flawless, but if adcoms see&nbsp;your Facebook&nbsp;or Instagram littered with inappropriate pictures, your Twitter feed overflowing with obscenities or obvious trolling, or a racist blog post, that 760 GMAT score or 3.9 GPA might not matter.<\/p>\n\n\n\n<p>Keep questionable content private; or better yet, delete it \u2013 after all, is anything online ever&nbsp;<em>really&nbsp;<\/em>private?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Get social<\/h3>\n\n\n\n<p>Lest you think we are convinced social media is bad, our next piece of advice is to make sure that you have the basics of social media covered. Any tech-savvy, modern applicant should have an up-to-date LinkedIn profile, and having other social accounts like Facebook, Instagram, and Twitter are totally acceptable (though not needed professionally). While it\u2019s important to be careful about how you present yourself on social media platforms, you also don\u2019t need to appear like a caveman totally out of touch with the digital world we live in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Make yourself easy to find<\/h3>\n\n\n\n<p>Since you can assume there is a decent chance adcoms will look at your social media presence, why not optimize search results for your name to make it easy for them to find you and have what they find there enhance rather than harm your chance of admission? First, you can buy your domain name \u2013 pick a URL with your name in it and use that site to keep all your social info in one place (i.e. links to your social media profiles on other sites). You can also use About.Me, WordPress, or Tumblr to consolidate your social presence and make yourself easily searchable. Also, by claiming vanity URLs for your social profiles (setting up \/yourname at the end of a link), you can make profile sharing easier and further optimize your online presence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Make what\u2019s found reflect well on you<\/h3>\n\n\n\n<p>What you post doesn\u2019t have to be boring or overly professional. You can have passions and other interests. You can even have political opinions or religious beliefs. That\u2019s all fine. Even good. But if you have a few posts, pics, tweets, or status updates that don\u2019t reflect well on you and that you can\u2019t get rid of, post new, positive material to push the old stuff down the rankings. Maybe you can\u2019t make it disappear, but you can make it less prominent.<\/p>\n\n\n\n<p>As you consider how to interact with social media going forward, even if your settings are private, act as if what you post is public. Would what you are about to post make your favorite teacher proud? Your boss who you so respect? Your beloved grandmother? If not, don\u2019t post it. Whether you realize it or not, social media is a reflection of your personal brand, and will continue to be as you move forward in school and with your career. Treat it with care. It represents You!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts On Social Media And The Grad School Process<\/h2>\n\n\n\n<p>Once you have done your audit, enlist the help of someone you trust implicitly (parent, family friend, colleague, professor \u2013 essentially anyone you know who has your best interests at heart) to check through your accounts as well. Once you have made any changes suggested from them, you can be confident that you have taken every step possible to present the best version of yourself not only through your application but through your social media presence.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Create an admissions profile that will impress the adcom! Team up with an Accepted admissions expert who will help you\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.accepted.com\/services?utm_campaign=Blog&amp;utm_medium=kaplan_social_media&amp;utm_source=blog\" target=\"_blank\">present yourself at your best and get\u00a0accepted to your dream school<\/a>.\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.accepted.com\/mba\/services\/resume\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.accepted.com\/hubfs\/hub_generated\/resized\/f020310c-e5a0-4a36-9a76-929825855959.jpeg\" alt=\"\" width=\"525\" height=\"188\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.accepted.com\/wp-content\/uploads\/2019\/04\/jen-weld-admissions-consultant-accepted.jpg\" alt=\"admissions expert\" class=\"wp-image-64552\" width=\"50\" height=\"50\"\/><\/figure><\/div>\n\n\n\n<p>Jen Weld is a former\u00a0Assistant Director of Admissions at Cornell\u2019s EMBA program. She has an additional 10 years of experience in higher ed and corporate marketing.\u00a0<strong><a href=\"https:\/\/www.accepted.com\/service-request-jennifer-weld\">Want Jen to help you get Accepted? Click here to get in touch!<\/a><\/strong><\/p>\n\n\n\n<p><strong>Related Resources:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/reports.accepted.com\/leadership-in-admissions-2\" target=\"_blank\" rel=\"noreferrer noopener\">Leadership in Admissions<\/a>, a free guide<\/li><li><a href=\"https:\/\/blog.accepted.com\/your-past-doesnt-define-you-episode-209\/\">Your Past Doesn\u2019t Define You<\/a>, a podcast episode<\/li><li><a href=\"https:\/\/blog.accepted.com\/can-you-recover-from-your-criminal-record\/\">6 Tips for MBA Applicants with a Criminal Record<\/a><\/li><\/ul>\n\n\n\n<p><em><a href=\"https:\/\/blog.accepted.com\/the-increasingly-important-role-of-social-media-in-the-application-process\/\">This article<\/a>\u00a0originally appeared on\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/blog.accepted.com\/\" target=\"_blank\">blog.accepted.com<\/a>.<\/em><\/p>\n\n\n\n<p><em>Applying to a top b-school? The talented folks at Accepted have helped hundreds of applicants get accepted to their dream programs. Whether you are figuring out where to apply, writing your application essays, or prepping for your interviews, we are just a call (or click) away.<\/em><\/p>\n\n\n\n<p><em>Contact us, and get matched up with the consultant who will&nbsp;<a href=\"https:\/\/www.accepted.com\/mba\/services\" target=\"_blank\" rel=\"noreferrer noopener\">help you get accepted<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On January 13th,&nbsp;Kaplan Test Prep&nbsp;released the results of their annual survey of business schools, speaking to admissions officers from 288 top schools around the country. The results clearly indicate that&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,939,775,113,243],"tags":[1048,227,852],"class_list":["post-47904","post","type-post","status-publish","format-standard","hentry","category-mba","category-accepted","category-admission-consultants","category-applications","category-blog","tag-advice-for-mba-applicants","tag-application-tips","tag-social-media","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/47904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/comments?post=47904"}],"version-history":[{"count":1,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/47904\/revisions"}],"predecessor-version":[{"id":47905,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/47904\/revisions\/47905"}],"wp:attachment":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/media?parent=47904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/categories?post=47904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/tags?post=47904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}