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In short, your personal brand encompasses what you represent, what you stand for and what comes front of mind to people when they see your name. What traits, qualities and values does your personal brand summon for others \u2013 especially those in a position to assess your candidacy for the MBA program of your dreams?<\/p>\n
The exercise of crafting a personal brand is both extremely important and a significant challenge. Doing so in a way that\u2019s authentic, poignant and clear requires considered introspection and self-awareness \u2013precisely what the MBA admissions process looks to inspire and evoke.<\/p>\n
When the admissions committee gears up to analyze and consider your candidacy for business school, you want yours to be memorable for all the right reasons. That\u2019s why strategic personal brand building is something my Fortuna Admissions\u00a0<\/a>colleagues and I sharply calibrate upon initiating the MBA application process.<\/p>\n If you don\u2019t yet have a distinct and logical personal brand, don\u2019t fret. Now is the opportunity to undertake some self-reflection and get intentional about both the medium and the message. Yes, LinkedIn is influential, but social media outlets are merely the low-hanging fruit. Your brand infiltrates every touchpoint imaginable, and perceptions of your brand must be considered in all facets of your life, especially through exchanges beyond the digital. In the words of my Fortuna colleague Brittany Maschal\u00a0<\/a>in her piece about cultivating professional presence<\/a>: \u201cWhether through in-person, email, or written communication via the application, you are always \u2013 with every word and interaction \u2013 \u201cpresenting\u201d yourself and your professional aura.\u201d<\/p>\n As a Wharton graduate, my enthusiasm for brand-building and storytelling led me to brand development at the Walt Disney Company, an organization widely extolled for delivering on its brand with fervent commitment and clarity of purpose. In many ways, the elements for flourishing corporations and individuals is the same. Those who customarily invest the time to sincerely reflect upon their motivations, foundational values, unique aptitudes, guiding purpose and ambitions for the future will be well poised to influence people and industries.<\/p>\n If I\u2019m partnering with an MBA hopeful at the onset of the application process who has yet to figure this out, I\u2019ll encourage them to tap into their authentic self via a series of probing questions. What motivates you? What events or incidents have influenced you, and how have they shaped your decisions? If money weren\u2019t an issue, what types of things would you be doing with your life? <\/em>The more you explore who you are and what makes you tick, the better prepared you are to determine \u2013 and deliver on \u2013 your personal brand.<\/p>\n<\/blockquote>\n It can also be useful to solicit feedback from others. I recommend talking to a few colleagues you\u2019ve partnered with, as well as a couple trusted people in your life outside of work. Ask questions such as, what qualities come to mind when they think of you? What makes you distinctive and what do you care about? What do you stand for and what do they believe matters most to you?<\/em>What you garner from this may surprise you, and it can be equally affirming and informative. Parsing through the differentiations between how others perceive you and how you view yourself advises your capacity to be authentic.<\/p>\n The notion of authenticity is critical. In my years in MBA admissions, I\u2019ve seen many applicants struggling to fit a mold or project an image of the \u2018ideal candidate.\u2019 It\u2019s a huge error to style yourself to what you assume a program is searching for. This intrinsically disrupts your capacity to be authentic and it is bound to backfire. Beyond introspection, authenticity takes fortitude and commitment. Admissions committees want to see that you maintain the humility and honesty to investigate your authentic self and the confidence to embrace it. And when you do, you stand to present yourself much more effectively than someone who\u2019s pandering to an assumed audience.<\/p>\n<\/p>\n View my short video blog above with Fortuna co-founder Caroline Diarte Edwards<\/a>\u00a0for additional insights & guidance.<\/em><\/p>\n It is requisite upon a successful candidate to be thoughtful and details about what makes them distinctive, because all of us have a unique story to share. You can take two applicants from the same undergraduate institution, with nearly interchangeable professional experiences, job titles and academic track records, and there will indubitablybe variations that help differentiate them as individuals. The key to cultivating a dynamic brand is powerful storytelling.<\/p>\n There\u2019s vigor in connecting the dots through storytelling to help awaken your personal brand. An impactful story can take theoretical ideas from the abstract and make them relatable. A compelling story will evoke trust, connection and even familiarity \u2013 the kind that makes an admissions reviewer excited to meet you face-to-face and continue the conversation.<\/p>\n Stories can elucidate your communication style, which connects back to relaying your personal brand. Your values, beliefs and decision-making style can be most effectively transmitted through story. There will be stories you\u2019re excited to convey more overtly and those you may want to impart with subtlety along the course of your narrative. In any great storytelling, what you omit can equally as compelling as what you opt to express.<\/p>\n Remember: In a pool of excellence, it isn\u2019t the facts and figures of your accomplishment-filled resume that will stand out for a bleary-eyed admissions committee in a marathon day of caffeine-fueled application-reviews \u2013\u00a0it\u2019s an unforgettable story. Experiment with \u00a0different options around the narratives that resonate most, both for you and for your potential readers. Do this effectively, and your story will be the vehicle that drives your MBA application to the top of the pile.<\/p>\n Fortuna Admissions<\/a>\u00a0MBA admissions coach\u00a0Curtis Johnson\u00a0<\/a>is a journalist, brand builder and an alumnus of The Wharton School of the University of Pennsylvania, where he served as a\u00a0<\/em>William P. Lauder\u00a0Wharton Leadership Fellow.\u00a0<\/em>Other recent features by Curtis include, What New Dean Erika James Means for the Wharton MBA<\/a>, and the video strategy session, <\/em>Insider Advice on Wharton School of Business<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" We all have a personal brand, regardless of whether or not you intentionally manage it (and if you don\u2019t, let this be your impetus to start). In short, your personal…<\/p>\n","protected":false},"author":160,"featured_media":0,"comment_status":"open","ping_status":"1","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1831,775,243],"tags":[],"class_list":["post-49777","post","type-post","status-publish","format-standard","hentry","category-mba","category-fortuna-admissions","category-admission-consultants","category-blog","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/49777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/users\/160"}],"replies":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/comments?post=49777"}],"version-history":[{"count":0,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/49777\/revisions"}],"wp:attachment":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/media?parent=49777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/categories?post=49777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/tags?post=49777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
THE IMPACT OF STORYTELLING FOR BRAND-BUILDING IN YOUR MBA APPLICATION<\/strong><\/h3>\n
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